# Meet **Criteo GO**: smarter advertising starts here!

[Learn more](/content/success-stories/hm-indonesia/#/index.html)

### Platform
- [Commerce Media Platform](/content/platform/commerce-media-platform/index.html): The connected commerce media environment for the open internet
- [Commerce Growth](/content/platform/commerce-growth/index.html): For marketers & agencies looking for automated acquisition & retention
- [Criteo GO](/content/go/index.html): Self-service performance advertising powered by Criteo AI
- [Commerce Max](/content/platform/commerce-max/index.html): For brands & agencies looking for retail media on the open internet
- [Commerce Grid](/content/platform/commerce-grid/index.html): For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- [Commerce Yield](/content/platform/commerce-yield/index.html): For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

### Technology
- [Addressability](/content/solutions/addressability/index.html): Learn about our multi-pronged addressability strategy for the ecosystem
- [Commerce AI](/content/technology/commerce-ai/index.html): Reach your goals faster with advanced AI that thinks like a shopper
- [Predictive Bidding](/content/technology/predictive-bidding/index.html): Bids based on the predicted value of each user to save you money
- [Product Recommendations](/content/technology/product-recommendations/index.html): Intent-based recommendations that drive more sales
- [Shopper Graph](/content/technology/shopper-graph/index.html): Connects shopper IDs & commerce data to scale and optimize your campaigns

# H&M Indonesia boosts order value +100% while scaling 950K qualified visits during promotional periods

## Challenge
### Scaling high-quality traffic during peak promotional period
As one of the leading fashion retailers in Southeast Asia, H&M Indonesia needed to maximize performance during key promotional periods. The brand aimed to drive the highest number of transactions from new website visitors while maintaining high quality traffic.

## Solution
### Activating multi-layered targeting to capture high-intent shoppers
Criteo implemented a multi-layered targeting strategy designed to capture high-intent users across every stage of the shopping journey. This approach combined multiple audience signals, including lookalike, in-market, geolocation, and behavioral cohorts, alongside relevant contextual topic targeting and custom audience segmentation.

## Results
### Driving scale, engagement, and higher-value conversions
The strategy delivered strong results during promotion periods. H&M Indonesia reached more than 19 million unique users, generating 950,000 qualified visits. The campaign delivered a 100% uplift in order value. H&M Indonesia is planning to increase budgets monthly with a focus on scaling investment during peak promotional seasons.

### More success stories

### Interparfums elevates brand visibility +45.5% with Criteo’s ChatGPT campaign
+45.5% Combined visibility lift when ads triggered

### Dentsu launches its first AI agent-run campaign through Criteo MCP
1.71M Impressions

### GONSER exceeded ROAS target by 40% by building a full-funnel strategy with GO campaigns
+80% Display traffic at the same spend vs. previous partner and approach

#### Ready to write your own success story with Criteo?  
**Find out what we can do for you.** [Let's talk](/content/talk-to-an-expert/index.html)