Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

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### Hepsiburada doubles ROAS and lowers costs with automated GO Campaigns

**100% ROAS uplift**  
**61% Lower COS**  
**51% Lower CPO**

### Challenge  
## Reaching new shoppers beyond the app  
Hepsiburada is the most recommended ecommerce platform in Türkiye. Known for its extensive product range and integrated services, the company has evolved from a computer hardware retailer into a full-scale digital ecosystem.
To stay competitive in a market dominated by many players, Hepsiburada initially focused on app-only retargeting—a strategy that aligned with Türkiye’s mobile-first shopping behavior. While this approach delivered strong results, the company faced a critical question: How could it reach and convert customers beyond the app environment without compromising performance? With the peak shopping season approaching in November, Hepsiburada needed a solution that could scale conversions efficiently and deliver measurable impact.

### Solution  
## Activating automation to maximize conversion value  
Building on a successful partnership for app campaigns, Hepsiburada and Criteo launched a GO Campaign designed to maximize conversion value and improve ROAS. GO is Criteo’s AI-powered solution that automates campaign setup, delivery, and optimization—helping brands reach high-intent shoppers across the open internet with minimal manual effort.
The campaign went live as a trial weeks before the critical Black Friday period. Using dynamic product ads, GO served personalized recommendations in display, native, and social formats, targeting users based on real-time browsing behavior and intent signals. This allowed Hepsiburada to engage shoppers who were most likely to convert. Initially, 75% of the budget remained dedicated to app retargeting, while 25% was allocated to GO. What began as an experiment quickly evolved into an always-on strategy, proving the value of automation and diversification.

### Results  
## Driving stronger performance across the funnel  
The impact was immediate and aligned with Hepsiburada’s core objectives. Since the start of the campaign, the company achieved a 61% decrease in COS and a +100% increase in ROAS, demonstrating the effectiveness of fully automated GO Campaign templates.
Today, GO is a core part of Hepsiburada’s strategy, showcasing how automation and multi-channel reach can deliver sustained performance at scale.

[Learn more](/content/go/index.html)

### More Advertiser Success Stories

### Home Centre accelerates ROAS with app retargeting and Meta extension  
**+20% ROAS YoY after scaling with Criteo**

### Samsung drives stronger Black Friday profitability in Hungary with GO Campaigns  
**5x Conversion rate vs. standard acquisition campaigns**

### Bioderma drives nearly 4x higher ROAS with a full-funnel performance strategy  
**~4x ROAS after shifting to full-funnel strategy**  
**-65% CPC, driving significantly higher efficiency**

#### Ready to write your own success story with Criteo?  
**Find out what we can do for you.**  
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