Hannun | Criteo Success Story
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet.
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
- Criteo GO: Self-service performance advertising powered by Criteo AI.
- Commerce Max: For brands & agencies looking for retail media on the open internet.
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
- Predictive Bidding: Bids based on the predicted value of each user to save you money.
- Product Recommendations: Intent-based recommendations that drive more sales.
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.
Introducing Agentic Audiences
Learn how Agentic Audiences make audience building smarter, faster, and more streamlined with AI.
Solutions by Business
- For Advertisers: Connect products to people with performance media and retail media.
- For Retailers: Earn incremental revenue with retail media.
- For Media Owners: Grow revenue faster with the power of commerce.
- For Agencies: Differentiate and deliver value with commerce intelligence.
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By Industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising.
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions.
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
What’s Next for Retail Media: A 2026 Outlook
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
- Customer Retention: Increase customer lifetime value from people who already know you.
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video.
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.
General Resources
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy.
- Blog: Fresh insights on commerce media and digital advertising.
- Success Stories: How others have realized their goals by partnering with Criteo.
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories.
- Glossary: Definitions of the most common digital advertising terminology.
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns.
About Criteo
- Company: Get to know Criteo.
- Investors: Information for investors.
- In the News: Press releases and mentions.
- Diversity, Equity, and Inclusion: Our DEI pillars, goals, and more.
- Sustainability: Our approach for a sustainable future.
- Trust Center: Our ad ethics, privacy, security, and business integrity practices.
Case Study: How Furniture Brand Hannun Builds Growth with Digital Advertising
Campaign Performance
- +300% Distinct onsite visitors.
- +215% Onsite revenue.
Hannun’s story begins when the company founder decorated his home with sustainable, home-built wood furniture and discovered a strong customer interest. The founder participated in an incubator program, which led to rapid expansion beyond Spain, resulting in significant revenue growth.
Hannun emphasizes customer service by reaching out to customers post-purchase and employing digital marketing channels effectively. They partnered with Criteo to enhance their advertising performance, leading to successful campaign outcomes.