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Online marketplace goods.ru drives new customers to their site

39%
Share of new customers generated by Criteo’s Similar Audiences campaign among all look-alike campaigns run by goods.ru
4x
Lower customer acquisition cost (CAC)
74%
Of revenue generated by Criteo attributed to new customers

Expanding goods.ru’s customer base

In order to find the highest-value audiences for goods.ru, Criteo launched a Similar Audience campaign, which used advanced AI to reach lookalike audiences who closely resemble goods.ru’s current customers.

Elena Lisovskaya, goods.ru’s Head of Performance Marketing, says, “We needed a tool that attracts new shoppers and does it efficiently and inexpensively. After monitoring the market, our choice fell on Criteo.”

Goods.ru knows it is important to address the entire purchase funnel, rather than solely focusing on performance in order to continuously grow their audiences and their business. Together with Criteo, goods.ru developed an action plan and both teams began their work towards achieving main goals.

Yielding positive results in the upper funnel

The team at goods.ru was happy with the campaign results. Anna Egorova, Senior Specialist of Performance Marketing, says, ”We saw that the customer acquisition cost (CAC) in the campaign for new shoppers can be four times less than in other tools. Therefore, we continued to work with Similar Audiences.”

The goods.ru team also appreciated the professionalism of their Criteo support team as well as the company’s reputation, full-funnel technical solutions, flexible problem solving, and more. Goods.ru will continue to grow their partnership and evolve their strategies in ways that best serve the online marketplace.