Flyin.com | Criteo Success Story
Meet Criteo GO: smarter advertising starts here!
Platform
- Commerce Media Platform
The connected commerce media environment for the open internet - Commerce Growth
For marketers & agencies looking for automated acquisition & retention - Criteo GO
Self-service performance advertising powered by Criteo AI - Commerce Max
For brands & agencies looking for retail media on the open internet - Commerce Grid
For media owners, agencies, and retailers looking to connect media and commerce with programmatic - Commerce Yield
For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability
Learn about our multi-pronged addressability strategy for the ecosystem - Commerce AI
Reach your goals faster with advanced AI that thinks like a shopper - Predictive Bidding
Bids based on the predicted value of each user to save you money - Product Recommendations
Intent-based recommendations that drive more sales - Shopper Graph
Connects shopper IDs & commerce data to scale and optimize your campaigns
Solutions
By business
- For Advertisers
Connect products to people with performance media and retail media - For Retailers
Earn incremental revenue with retail media - For Media Owners
Grow revenue faster with the power of commerce - For Agencies
Differentiate and deliver value with commerce intelligence - For Marketplaces
Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands
See how our deep Beauty data and expertise power smarter full-funnel advertising - For Travel Brands
Go from browsing to booking faster with Criteo’s full-funnel advertising solutions - For CE Brands
Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Capabilities
Performance Media
- Customer Acquisition
Reach new people who are likely interested in you but don't know you yet - Customer Retention
Increase customer lifetime value from people who already know you - Dynamic Retargeting
Increase conversions from people who know you with personalized product ads - Commerce Audiences
Find (and keep) your next best customer with Commerce Audiences built on real shopper data. - Video Advertising
Drive discovery and engagement with online video - GO Campaigns
Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media
Reach and convert shoppers with relevant ads near the digital point of sale
Case Study: Flyin.com
Challenge
Flyin.com is one of the largest online travel agencies in Saudi Arabia. It provides travelers with everything they need for exploring, planning and purchasing a trip.
Solution
To boost revenue efficiently, Flyin.com launched Criteo Dynamic Retargeting to bring recent site visitors back to complete their transaction. It also switched to an Adaptive Revenue Optimization model to focus on optimizing against a specific COS target.
Results
- +371% number of transactions
- +811% revenue generated
- -62% COS
- +24% revenue generated (after ARO implementation)
- +25% average cart value
“Working with Criteo was a big step towards scaling up our retargeting campaigns. Their amazing team has always impressed us with results beyond expected.”
–Mohammed Al-Ismail, Marketing Director, Flyin.com
More Travel Success Stories
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+118% Boost in relevance using Prompt Smart
+183% Increase in site landings from ChatGPT Ads
Ready to write your own success story with Criteo?
Dynamic Retargeting
Increase conversions from people who know you with personalized product ads
Learn more