Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**. [Learn more](/content/success-stories/digitas/#/index.html) - Platform ### Platform - [Commerce Media Platform The connected commerce media environment for the open internet](/content/platform/commerce-media-platform/index.html) - [Commerce Growth For marketers & agencies looking for automated acquisition & retention](/content/platform/commerce-growth/index.html) - [Criteo GO Self-service performance advertising powered by Criteo AI](/content/go/index.html) - [Commerce Max For brands & agencies looking for retail media on the open internet](/content/platform/commerce-max/index.html) - [Commerce Grid For media owners, agencies, and retailers looking to connect media and commerce with programmatic](/content/platform/commerce-grid/index.html) - [Commerce Yield For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization](/content/platform/commerce-yield/index.html) ### Technology - [Addressability Learn about our multi-pronged addressability strategy for the ecosystem](/content/solutions/addressability/index.html) - [Commerce AI Reach your goals faster with advanced AI that thinks like a shopper](/content/technology/commerce-ai/index.html) - [Predictive Bidding Bids based on the predicted value of each user to save you money](/content/technology/predictive-bidding/index.html) - [Product Recommendations Intent-based recommendations that drive more sales](/content/technology/product-recommendations/index.html) - [Shopper Graph Connects shopper IDs & commerce data to scale and optimize your campaigns](/content/technology/shopper-graph/index.html) ### Blog Introducing Agentic Audiences Read more ### Solutions #### By business - [For Advertisers Connect products to people with performance media and retail media](/content/business/advertisers/index.html) - [For Retailers Earn incremental revenue with retail media](/content/business/retailers/index.html) - [For Media Owners Grow revenue faster with the power of commerce](/content/business/media-owners/index.html) - [For Agencies Differentiate and deliver value with commerce intelligence](/content/business/agencies/index.html) - [For Marketplaces Help your third-party sellers grow while creating a new seller-funded revenue stream.](/content/solutions/marketplace-performance-outcomes/index.html) #### By industry - [For Beauty Brands See how our deep Beauty data and expertise power smarter full-funnel advertising](/content/industry/beauty/index.html) - [For Travel Brands Go from browsing to booking faster with Criteo’s full-funnel advertising solutions](/content/industry/travel/index.html) - [For CE Brands Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.](/content/industry/consumer-electronics/index.html) ### Blog What’s next for retail media: A 2026 outlook Read more ### Capabilities #### Performance Media - [Customer Acquisition Reach new people who are likely interested in you but don't know you yet](/content/solutions/customer-acquisition/index.html) - [Customer Retention Increase customer lifetime value from people who already know you](/content/solutions/customer-retention/index.html) - [Dynamic Retargeting Increase conversions from people who know you with personalized product ads](/content/solutions/dynamic-retargeting/index.html) - [Commerce Audiences Find (and keep) your next best customer with Commerce Audiences built on real shopper data.](/content/solutions/commerce-audiences/index.html) - [Video Advertising Drive discovery and engagement with online video](/content/solutions/video-advertising/index.html) - [GO Campaigns Cross-channel performance — simplified for brands of any size.](/content/solutions/go-campaigns/index.html) #### Retail Media - [Retail Media Reach and convert shoppers with relevant ads near the digital point of sale](/content/solutions/retail-media/index.html) ### Blog Cross-channel marketing strategies for 2026: A practical guide for small teams Read more ### Resources #### General - [Resource Center Reports, guides, webinars, and more to inform your ad strategy](/content/resources/index.html) - [Blog Fresh insights on commerce media and digital advertising](/content/blog/index.html) - [Success Stories How others have realized their goals by partnering with Criteo](/content/success-stories/index.html) - [Consumer Trends The latest consumer data for 20 countries and 600+ product categories](/content/consumer-insights-dashboard/index.html) - [Glossary Definitions of the most common digital advertising terminology](/content/digital-advertising-glossary/index.html) - [Addressability Learn about our multi-pronged addressability strategy for the ecosystem](/content/solutions/addressability/index.html) - [Help Center FAQs, guides, and more to help you maximize your Criteo campaigns](/content/help-center/index.html) - [Events See where Criteo will be next](/content/events/index.html) #### Creative Formats - [Digital Ad Formats Explore our ad formats for video, adaptive, rich media, and more](/content/digital-ad-formats/index.html) - [Ad Gallery Real-world examples for a variety of formats, verticals, and regions](/content/ad-gallery/index.html) - [Dynamic Creative Optimization + Real-time creative decisioning that scales to make sure your ads are seen](/content/technology/dco/index.html) #### About - [Company Get to know Criteo](/content/company/index.html) - [Investors Information for investors](http://criteo.investorroom.com/) - [In the News Press releases and mentions](/content/news/index.html) - [Diversity, Equity and Inclusion Our DEI pillars, goals, and more](https://careers.criteo.com/en/working-at-criteo/diversity-inclusion/) - [Sustainability Our approach for a sustainable future](/content/sustainability/index.html) - [Trust Center Our ad ethics, privacy, security and business integrity practices](/content/trust-center/index.html) - [Careers Explore open opportunities](https://careers.criteo.com/en/) ### Careers Your next adventure awaits! Find your job ### Major women’s apparel retailer measures and proves incrementality with Commerce Growth **4.2x** Incremental ROAS driven from group with Criteo ads **8.1%** Revenue lift from group with Criteo ads vs. without **+300%** Revenue total lift compared to industry benchmark ### Challenge Digitas is the premier integrated agency in the Publicis Groupe, grounded in the belief that today’s marketing problems can no longer be siloed. The agency delivers breakthrough ideas and results for clients through Media-Fueled Creativity: the intersection of Creative, Media, Data, and Technology. Digitas wanted to help one of their clients—a heritage American brand that specializes in women’s clothing, shoes, and accessories—understand the impact and measure the value of advertising with Criteo by running an incrementality test. With over 500 in-person stores and a growing ecommerce business, the Apparel & Accessories client turned to Criteo’s Commerce Growth solutions to generate customer growth across their truly omnichannel expression. ### Solution #### Testing the performance impact of Criteo ads Criteo worked with the client’s agency, Digitas, to design an incrementality test that assigned shoppers to two random groups: Group A or Group B. Criteo continued to deliver ads to Group A in a business-as-usual way. Meanwhile, all marketing efforts were suppressed for Group B. By creating this control group, Criteo was able to identify the performance impact of its ads using its advanced “ghost bids” methodology. Following a two-week cleansing period that ensured that individuals in Group B did not see any recent ads from the client, Criteo collected and measured a wide range of KPIs, including user count, visits, conversions, and revenue between the two groups over the course of the next three weeks of testing. ### Results #### Measuring big incrementality results At the end of the test, the client saw that Criteo drove incremental value to their marketing mix—with an 8.1% observed lift in revenue from Criteo ads vs. without Criteo ads. The brand also saw a 4.2x incremental return on ad spend driven from the group with Criteo ads. Compared to the industry benchmark, the campaign generated a +300% total revenue lift. > “Criteo’s streamlined approach to measuring incrementality enabled us to see results in a few short weeks with minimal impact to our campaign setup and without a drop in performance. Thanks to their transparent measurement methodology, we were able to prove the true value of display marketing in a performance-oriented setting." > — Emily Nix, Senior Analyst, Precision Media at Digitas #### More Apparel and Fashion Success Stories **Schutz BR drives +68% revenue growth with Criteo app retargeting** **+68%** Revenue with only 14% budget increase **H&M Indonesia boosts order value +100% while scaling 950K qualified visits during promotional periods** > **>19M** unique users reached **950K** qualified visits obtained **100%** uplift in order value **Beymen turns peak season into +84% app revenue growth and +62% ROAS** **+84%** app revenue YoY #### Ready to write your own success story with Criteo? **Find out what we can do for you.** [Let's talk](/content/talk-to-an-expert/index.html) ### Customer Acquisition Reach new people who are likely interested in you but don't know you yet [Learn more](/content/success-stories/digitas/index.html) ### Customer Retention Increase customer lifetime value from people who already know you [Learn more](/content/success-stories/digitas/index.html)