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## Decathlon Italia has partnered with Criteo

### Challenge
After over 30 years, Italian sportswear retailer Decathlon knew its online storefront had become a crucial part of their business — both for reaching customers without access to their 115 physical stores and for shoppers who prefer to compare products online before going into a store to complete a purchase. But they needed to regain the attention of customers who were leaving the site without making a purchase, and also learn more about the journey of shoppers who were leaving the site but still completing a purchase in another channel.

### Solution
Decathlon partnered with Criteo, who immediately understood the challenges in the company’s path towards implementing a full-fledged omnichannel strategy. With [Criteo Dynamic Retargeting](/content/solutions/criteo-dynamic-retargeting/index.html), Decathlon was able to get the right message to the right shopper at the right time. Today, all of the company’s online visitors come from their retargeting channel — they were even able to organize customized campaigns to target specific audiences.

### Results
In the first quarter of 2017 alone — thanks to Criteo Dynamic Retargeting and custom audience campaigns — Decathlon was able to:

- Increase conversions by 13%
- Increase overall clicks by 40%
- Expand incremental sales by 17%
- Reach 32,000 tennis players in just two weeks with a specific campaign to promote Artengo, Decathlon’s tennis brand

> “For Decathlon, working with Criteo means ROI optimization and personalization of the customer experience.”  
> – Alessandro Richichi, Traffic Manager, Decathlon Italia

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