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## Danone, Wavemaker, and ASDA earn 41% new to brand shoppers with Commerce Max

**+41% New to brand shoppers**  
**+147% Conversion rate**  
**+223% Revenue per user**

### Business
- [Advertiser](/content/success-stories/?business=Advertiser#grid-filters/index.html)

### Industry
- [Food and Drinks](/content/success-stories/?industry=Food+and+Drinks#grid-filters/index.html)

### Solution
- [Retail Media](/content/success-stories/?solution=Retail+Media#grid-filters/index.html)

### Region
- [EMEA](/content/success-stories/?region=EMEA#grid-filters/index.html)

## Curious about how we can help you?
[Let's talk](/content/talk-to-an-expert/index.html)

### Challenge

## Driving sales with offsite campaigns

Danone is a leading global food and beverage company operating in health-focused, fast-growing, and on-trend categories. With a long-standing mission of bringing health to as many people as possible through food, Danone aims to inspire healthier and more sustainable practices.

The company wanted to boost awareness, attract new shoppers, and drive sales among ASDA shoppers for one of their top products, Actimel Kids.

To achieve this, Danone collaborated with the UK-based agency Wavemaker to test Criteo’s Commerce Max offsite solutions, aiming to refine their media strategy and target audiences more precisely.

### Solution

## Driving highly relevant shoppers to ASDA

Criteo helped Danone and Wavemaker develop a full-funnel strategy using Display banners. For the offsite campaign, Criteo leveraged ASDA’s first-party shopper data to focus specifically on parents interested in children’s food and beverage products, reaching the right shoppers on the open web at scale in a cost-effective manner.

These offsite shoppers were then directed to Actimel products on ASDA’s website, where they also encountered Sponsored Products ads. Sales performance was tracked precisely through closed-loop measurement and full-funnel reporting.

### Results

## Connecting offsite and onsite experiences

The campaign successfully reached 70% of a highly targeted audience, with 41% of those being new to brand shoppers in the last three months.

While the offsite campaign achieved a return on ad spend of 161%, the full-funnel report showed a 147% increase in conversion rate and 223% boost in revenue per user among shoppers that were exposed to both offsite and onsite ads, compared to onsite ads alone.

## More Food and Drinks Success Stories

### Isopure drives 80% sales growth for new product launch at Costco with search and onsite video

**80% Sales**  
**84% New-to-brand customers driven by video**  
**19x PDP views**  
[Read story](/content/success-stories/isopure/index.html)

### Wine Country Gift Baskets accelerates holiday growth with +28% ROAS using GO

**+28% ROAS YoY**  
**+13% Media spend**  
**+10% Average cart value**  
[Read story](/content/success-stories/wine-country-gift-baskets/index.html)

### Uber Advertising drives +54% revenue share shift across Australian campaigns

**+11% PDP share in related categories for a snacking brand**  
**+54% Revenue share in the category for an alcohol brand**  
[Read story](/content/success-stories/uber-advertising/index.html)

#### Ready to write your own success story with Criteo?
**Find out what we can do for you.**
[Let's talk](/content/talk-to-an-expert/index.html)