BUTIK | Criteo Success Story
Meet Criteo GO: smarter advertising starts here!
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Blog
Introducing Agentic Audiences
Solutions
By business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Blog
What’s next for retail media: A 2026 outlook
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Blog
Cross-channel marketing strategies for 2026: A practical guide for small teams
Resources
General
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy
- Blog: Fresh insights on commerce media and digital advertising
- Success Stories: How others have realized their goals by partnering with Criteo
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
- Glossary: Definitions of the most common digital advertising terminology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
- Events: See where Criteo will be next
Creative Formats
- Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization+: Real-time creative decisioning that scales to make sure your ads are seen
About
About
- Company: Get to know Criteo
- Investors: Information for investors
- In the News: Press releases and mentions
- Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
- Sustainability: Our approach for a sustainable future
- Trust Center: Our ad ethics, privacy, security and business integrity practices
- Careers: Explore open opportunities
BUTIK simplified communications across all channels which led to a dramatic increase in sales whilst reducing the Cost Per Sale.
- 27% Higher Conversion Rate
- 8% Increase in web traffic from offline shoppers
- Cost of Sale reduced by 8%
Challenge
BUTIK’s goal was to better understand their shoppers’ behavior across physical stores and digital touchpoints. This included:
- The percentage of the audience that only shopped online or in store
- When an offline shopper first used their digital channel
- Segmentation of audiences based on behaviors
- Increasing customer loyalty & company revenue
To achieve this, BUTIK needed to align its communications and user journey across all media touchpoints and provide the consumer with a simple and consistent user experience.
Solution
Criteo’s technology enables smart product recommendations based not only on the online behavior, but also offline sales.
By combining data from more sources, Criteo offers a richer picture as to how shoppers behave across more channels. This enabled a better performance and more personalized targeting.
This wouldn’t have been possible without Criteo’s omnichannel solution. Criteo’s personalized dynamic banners also allowed us to attract customers who previously only shopped offline into our online store.
Results
- 27% Higher conversion rate
- Cost of Sale reduced by 8%
- 8% Increase in web traffic from offline shoppers
- Cost Per Order reduced by 21%
“With Criteo’s industry leading technologies, we were able to get a deeper understanding of our audience, and most importantly, identify those who were visiting the website for the first time, and understand their shopping behavior.”
–Olga Artamonova, Digital Marketing Director
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