Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

[Learn more](/content/solutions/retail-media/#/index.html)

### Platform

- **Commerce Media Platform**: The connected commerce media environment for the open internet.  
- **Commerce Growth**: For marketers & agencies looking for automated acquisition & retention.  
- **Criteo GO**: Self-service performance advertising powered by Criteo AI.  
- **Commerce Max**: For brands & agencies looking for retail media on the open internet.  
- **Commerce Grid**: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.  
- **Commerce Yield**: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.

### Technology

- **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem.  
- **Commerce AI**: Reach your goals faster with advanced AI that thinks like a shopper.  
- **Predictive Bidding**: Bids based on the predicted value of each user to save you money.  
- **Product Recommendations**: Intent-based recommendations that drive more sales.  
- **Shopper Graph**: Connects shopper IDs & commerce data to scale and optimize your campaigns.

### Solutions

#### By business

- **For Advertisers**: Connect products to people with performance media and retail media.  
- **For Retailers**: Earn incremental revenue with retail media.  
- **For Media Owners**: Grow revenue faster with the power of commerce.  
- **For Agencies**: Differentiate and deliver value with commerce intelligence.  
- **For Marketplaces**: Help your third-party sellers grow while creating a new seller-funded revenue stream.

#### By industry

- **For Beauty Brands**: See how our deep Beauty data and expertise power smarter full-funnel advertising.  
- **For Travel Brands**: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions.  
- **For CE Brands**: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

### Capabilities

#### Performance Media

- **Customer Acquisition**: Reach new people who are likely interested in you but don't know you yet.  
- **Customer Retention**: Increase customer lifetime value from people who already know you.  
- **Dynamic Retargeting**: Increase conversions from people who know you with personalized product ads.  
- **Commerce Audiences**: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.  
- **Video Advertising**: Drive discovery and engagement with online video.  
- **GO Campaigns**: Cross-channel performance — simplified for brands of any size.

#### Retail Media

- **Retail Media**: Reach and convert shoppers with relevant ads near the digital point of sale.

### Resources

#### General

- **Resource Center**: Reports, guides, webinars, and more to inform your ad strategy.  
- **Blog**: Fresh insights on commerce media and digital advertising.  
- **Success Stories**: How others have realized their goals by partnering with Criteo.  
- **Consumer Trends**: The latest consumer data for 20 countries and 600+ product categories.  
- **Glossary**: Definitions of the most common digital advertising terminology.  
- **Help Center**: FAQs, guides, and more to help you maximize your Criteo campaigns.

#### Creative Formats

- **Digital Ad Formats**: Explore our ad formats for video, adaptive, rich media, and more.  
- **Ad Gallery**: Real-world examples for a variety of formats, verticals, and regions.  
- **Dynamic Creative Optimization**: Real-time creative decisioning that scales to ensure your ads are seen.

### About

- **Company**: Get to know Criteo.
- **Sustainability**: Our approach for a sustainable future.
- **Trust Center**: Our ad ethics, privacy, security, and business integrity practices.

### The fastest-growing channel in advertising

Whether you’re on the supply or demand side, retail media is a strategy that pays big dividends.

### Why retail media for brands?

Improve your position on the digital shelf, win new customers, and increase sales.

### Why retail media for retailers?

Earn new revenue by monetizing your audiences and digital channels.

### The payoff: A win-win for brands and retailers

Engage shoppers across channels.

### Features

#### Criteo: The solution for _happier_ shoppers and _stronger_ results

- **Smarter ads, powered by AI**: Enhance shopper experiences and drive growth.  
- **Closed-loop measurement and reporting**: See the full picture of your advertising performance.  
- **Creative that attracts and converts**: Deliver engaging ad experiences across display and video.  
- **Retail media, your way**: You’re in control with flexible controls and customization.

### FAQs

#### Got questions? We've got answers.

- **How do I get started buying retail media?**
If you already sell SKUs with one of our 200+ retailer partners, getting started is easy.
- **Do I need to run my campaigns myself?**
You’ll have access to a best-in-class self-service platform.
- **Will retail media disrupt my consumer’s experience?**
No. We ensure ads enhance, rather than disrupt, the customer experience.
- **How will Criteo help me drive demand for my Retail Media Network?**
Criteo connects you to demand from 3,500+ brands and leading agencies.