How to Make Ads That Increase Traffic to Your Ecommerce Site | Criteo
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Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Blog
Introducing Agentic Audiences
Solutions
By business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
What’s next for retail media: A 2026 outlook
The basics of brand consideration
Think about the consumer mindset in the consideration phase: Your customers are actively looking for information about a particular product, or they’re passively browsing in a specific category.
Take shoes, for example. One customer needs a new pair of comfortable, neutral sandals for a vacation next month. Another customer has been browsing all different styles of your sandals because summer is coming up.
A brand awareness play or a hard sales push won’t be effective here. These customers already know about your brand, but they’re not ready to buy. Consideration campaigns should be designed to drive traffic to your website or app, where customers can investigate your products and get enough information to make their decision.
Drive website traffic with better ads
Consideration ads will move consumers through this phase and get them closer to making a purchase.
The customer browsing for sandals might have forgotten about the products she saw the other day; great digital ads remind her of the shoes she liked and bring her back to your website to see more colors and similar styles. And a week later, she’s seen enough options, has enough information, and decides to complete her purchase with you. Without your online ads, she could have purchased sandals from your competitor.
But what qualifies as a great ad? It’s different for every brand. Download Criteo’s Quick Guide: How to Make Online Ads Your Customers Want to Click to get three simple tips for building effective consideration ads for your brand. Here’s a preview of what’s inside:
1. Narrow down what works for your brand
It’s smart to experiment with all kinds of digital advertising, but don’t miss the most important step: analyze what worked and what didn’t.
2. Define your audience.
Focus on what they need to get from consideration to conversion. These are the customers that will drive the growth of your business.
3. Personalize your ads
Almost half of shoppers like ads that help them discover new products and 37% like ads that remind them of products they’re interested in.
Access to Criteo’s network to reach new audiences at scale
Get your brand in front of 2B+ people who are actively navigating the Open Internet. That’s access to 75% of the world’s online users through premium and exclusive inventory from Criteo’s network.
Optimized bidding to connect with people at the right moment
Rely on our AI Engine to push your message at the precise moment when someone is ready and willing to engage with your brand.
Creatives that help initiate that first touchpoint
Full-funnel reporting to better measure brand impact
Gain insights into your brand consideration campaigns and how they impact the customer journey further down the funnel.
See how others have won with customer acquisition Discover why 17,000+ global clients trust Criteo as their preferred advertising partner.
+81% Mid-funnel ROAS improvement
+1.7M Unique users were reached with the Criteo Customer Acquisition campaign