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Contextual Advertising

Upgrade your traditional contextual campaigns with commerce signals.

Don’t just place your ads on pages based on keywords. Use the only solution that enhances contextual advertising with first-party commerce data to focus your ads on the places that will have the most impact. Welcome to the next level of contextual advertising.

Why marketers love Contextual at Criteo

The only solution that enhances contextual advertising with first-party commerce data.

First-party commerce data

Our relationships with both media owners and advertisers mean that we have deep transactional data for every URL in our network.

More relevancy

Deliver ads with product recommendations based on contextual relevancy and transactions attributed to that URL and see more ad interaction and drive more qualified traffic.

Brand safety

Focus on relevant and suitable environments that allow you to scale your message while keeping your brand safe.

Measurable performance

Understand the incremental impact of your contextual campaigns on your business with full funnel reporting through to the final sale.

How it Works

How contextual advertising at Criteo works

1. Criteo analyzes a URL for traditional contextual signals.

2. Then we use first-party data to understand commerce signals and product affinity.

3. Criteo serves cookie-less display ads featuring product recommendations that will drive the most impact.

Analyze web pages for traditional contextual signals

First, our semantic analysis technology looks at traditional contextual signals like URL, category level, text, and images to understand the contextual relevancy of each page.

Incorporate commerce signals using first-party data

Through our First-Party Media Network, we analyze where your products were displayed across our entire network prior to being viewed or bought. Then we calculate an affinity score between each product in your catalog and every contextual category and domain in our network.

Display ads with contextually relevant product recommendations

Finally, we combine the contextual relevancy of a page with the product affinity scores to showcase the ideal products for that page, to ensure more relevant and engaging ads.

What We Offer

Reduce inefficiencies

Use product interest signals and affinity scores to zero in on the contextual categories and URLs that are more likely to drive high-quality visitors to your site.

Boost engagement

Ad creatives powered by both commerce data and contextual signals increase interactions.

Drive more qualified traffic

Smarter targeting and improved ad relevancy ensure your contextual campaigns will drive the commerce outcomes you care most about.

Sports & Outdoor

What I really like about Criteo is that we can deliver good performance whilst using different kinds of automation.

–Dennis van Rooden, Marketing Manager

Start growing your business today!

Find your best customers, engage them with the perfect ad, and meet your business goals. Criteo’s Commerce Media Platform helps you build ad campaigns that increase sales and grow your customer base.