Meet **Criteo GO**: smarter advertising starts here! [Learn more](/content/solutions/commerce-audiences/#/index.html) ### Platform - **Commerce Media Platform**: The connected commerce media environment for the open internet - **Commerce Growth**: For marketers & agencies looking for automated acquisition & retention - **Criteo GO**: Self-service performance advertising powered by Criteo AI - **Commerce Max**: For brands & agencies looking for retail media on the open internet - **Commerce Grid**: For media owners, agencies, and retailers looking to connect media and commerce with programmatic - **Commerce Yield**: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization ### Technology - **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem - **Commerce AI**: Reach your goals faster with advanced AI that thinks like a shopper - **Predictive Bidding**: Bids based on the predicted value of each user to save you money - **Product Recommendations**: Intent-based recommendations that drive more sales - **Shopper Graph**: Connects shopper IDs & commerce data to scale and optimize your campaigns ## Introducing Agentic Audiences ### By business - **For Advertisers**: Connect products to people with performance media and retail media - **For Retailers**: Earn incremental revenue with retail media - **For Media Owners**: Grow revenue faster with the power of commerce - **For Agencies**: Differentiate and deliver value with commerce intelligence - **For Marketplaces**: Help your third-party sellers grow while creating a new seller-funded revenue stream. ### By industry - **For Beauty Brands**: See how our deep Beauty data and expertise power smarter full-funnel advertising - **For Travel Brands**: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions - **For CE Brands**: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence. ### Performance Media - **Customer Acquisition**: Reach new people who are likely interested in you but don't know you yet - **Customer Retention**: Increase customer lifetime value from people who already know you - **Dynamic Retargeting**: Increase conversions from people who know you with personalized product ads - **Commerce Audiences**: Find (and keep) your next best customer with Commerce Audiences built on real shopper data. - **Video Advertising**: Drive discovery and engagement with online video - **GO Campaigns**: Cross-channel performance — simplified for brands of any size. ### Retail Media - **Retail Media**: Reach and convert shoppers with relevant ads near the digital point of sale ### Resources - **Resource Center**: Reports, guides, webinars, and more to inform your ad strategy - **Blog**: Fresh insights on commerce media and digital advertising - **Success Stories**: How others have realized their goals by partnering with Criteo - **Consumer Trends**: The latest consumer data for 20 countries and 600+ product categories - **Glossary**: Definitions of the most common digital advertising terminology - **Help Center**: FAQs, guides, and more to help you maximize your Criteo campaigns ### Commerce Academy Expand your knowledge and skills with our best-in-class certifications. ## Turn intent into outcomes with audiences built on real commerce data Criteo Commerce Audiences are built on what shoppers actually search, view, and buy across 17,000+ ecommerce sites and 200+ retailers. ### TYPE OF AUDIENCES - **Criteo Audiences**: Powered by signals from 17,000 ecommerce sites and thousands of open web publishers. - **Retailer Audiences**: Built from retailer online and offline data. - **Advertiser Audiences**: Activate your own first-party data across Criteo’s network. - **Custom Audiences**: Combine Criteo data with your own to create tailored segments. ### Make every shopping moment smarter with commerce intelligence - **Behavioral**: Target by real shopping and browsing behavior across the open web. - **In-Market**: Reach shoppers actively researching products or brands. - **Affinity**: Engage people by interests. - **Prospecting**: Combine behavioral and contextual signals to widen your reach. - **Lookalike**: Turn your (or retailer partner’s) offline CRM into audiences. - **Events**: Re-engage based on actions like views, add-to-cart events, and purchases. - **Predictive**: Use AI to target existing customers based on what they’re likely to do next. ## See how brands are turning intent into outcomes Discover why **17,000+** global clients have already partnered with Criteo. ### Sephora Germany grows new website traffic with a Similar Audiences campaign - **25%** of sales from retargeting campaign came from Similar Audience prospects. - **7.2M** Unique users reached. ### Fnac Darty drives 400K new site visitors with Criteo Commerce Audiences - **<0.25€** Cost per visit. - **400,000** New visitors. ### Aiper goes beyond retargeting: Criteo drives an impressive 18% uplift in first time buyers - **18%** Uplift in first-time buyers. - **92%** of sales from first-time buyers. ## FAQs **Where are commerce signals sourced to create Commerce Audiences?** Commerce Audiences are built from consented deterministic and/or probabilistic signals observed across Criteo’s network. **What signals build Commerce Audiences, and how many per segment?** It depends on the segment and how shoppers behave. **How does Criteo build Commerce Audiences?** Commerce Audiences are built with machine learning that turns consented commerce signals into dynamic audience segments. **What is the pricing for Commerce Audiences?** Pricing depends on the audience type and the solution where you activate it.