Meet **Criteo GO**: smarter advertising starts here! [Learn more](/content/solutions/addressability/media-owners/#/index.html) ### Platform - [Commerce Media Platform: The connected commerce media environment for the open internet](/content/platform/commerce-media-platform/index.html) - [Commerce Growth: For marketers & agencies looking for automated acquisition & retention](/content/platform/commerce-growth/index.html) - [Criteo GO: Self-service performance advertising powered by Criteo AI](/content/go/index.html) - [Commerce Max: For brands & agencies looking for retail media on the open internet](/content/platform/commerce-max/index.html) - [Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic](/content/platform/commerce-grid/index.html) - [Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization](/content/platform/commerce-yield/index.html) ### Technology - [Addressability: Learn about our multi-pronged addressability strategy for the ecosystem](/content/solutions/addressability/index.html) - [Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper](/content/technology/commerce-ai/index.html) - [Predictive Bidding: Bids based on the predicted value of each user to save you money](/content/technology/predictive-bidding/index.html) - [Product Recommendations: Intent-based recommendations that drive more sales](/content/technology/product-recommendations/index.html) - [Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns](/content/technology/shopper-graph/index.html) ### Solutions By Business - [For Advertisers: Connect products to people with performance media and retail media](/content/business/advertisers/index.html) - [For Retailers: Earn incremental revenue with retail media](/content/business/retailers/index.html) - [For Media Owners: Grow revenue faster with the power of commerce](/content/business/media-owners/index.html) - [For Agencies: Differentiate and deliver value with commerce intelligence](/content/business/agencies/index.html) - [For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.](/content/solutions/marketplace-performance-outcomes/index.html) ### By Industry - [For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising](/content/industry/beauty/index.html) - [For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions](/content/industry/travel/index.html) - [For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.](/content/industry/consumer-electronics/index.html) ### Capabilities #### Performance Media - [Customer Acquisition: Reach new people who are likely interested in you but don't know you yet](/content/solutions/customer-acquisition/index.html) - [Customer Retention: Increase customer lifetime value from people who already know you](/content/solutions/customer-retention/index.html) - [Dynamic Retargeting: Increase conversions from people who know you with personalized product ads](/content/solutions/dynamic-retargeting/index.html) - [Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.](/content/solutions/commerce-audiences/index.html) - [Video Advertising: Drive discovery and engagement with online video](/content/solutions/video-advertising/index.html) - [GO Campaigns: Cross-channel performance — simplified for brands of any size.](/content/solutions/go-campaigns/index.html) #### Retail Media - [Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale](/content/solutions/retail-media/index.html) ### Resources - [Resource Center: Reports, guides, webinars, and more to inform your ad strategy](/content/resources/index.html) - [Blog: Fresh insights on commerce media and digital advertising](/content/blog/index.html) - [Success Stories: How others have realized their goals by partnering with Criteo](/content/success-stories/index.html) - [Consumer Trends: The latest consumer data for 20 countries and 600+ product categories](/content/consumer-insights-dashboard/index.html) - [Glossary: Definitions of the most common digital advertising terminology](/content/digital-advertising-glossary/index.html) - [Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns](/content/help-center/index.html) - [Events: See where Criteo will be next](/content/events/index.html) ### About - [Company: Get to know Criteo](/content/company/index.html) - [Investors: Information for investors](http://criteo.investorroom.com/) - [In the News: Press releases and mentions](/content/news/index.html) - [Diversity, Equity and Inclusion: Our DEI pillars, goals, and more](https://careers.criteo.com/en/working-at-criteo/diversity-inclusion/) - [Sustainability: Our approach for a sustainable future](/content/sustainability/index.html) - [Trust Center: Our ad ethics, privacy, security and business integrity practices](/content/trust-center/index.html) - [Careers: Explore open opportunities](https://careers.criteo.com/en/) --- # MEDIA OWNERS ## Say hello to life beyond the cookie. For too long, the digital advertising ecosystem has been reliant on the third-party cookie. As the industry redefines addressability in 2024, it’s time for media owners to build a strategy for life beyond the cookie. ## The future of addressability is not one-size-fits-all Third-party cookies were great—but together we can build something better. Just like our overall strategy, our solution for media owners takes a multi-pronged approach. ### First-Party Data We match hashed first-party data signals between buy- and sell-side partners to drive better performance for advertisers and higher CPMs for media owners. ### Google Privacy Sandbox As one of Google’s first testing partners, we’ve built in support for Topics, Protected Audiences, and Attribution Reporting APIs to preserve addressability and measurement in Chrome. ### Contextual Commerce Environments Drive incremental yield in cookieless environments using a combination of our proprietary contextual signals plus Certified Seller-Defined Audiences. ## Getting Started ### Future-proof your strategy with Criteo Media owners occupy a unique space in the digital advertising ecosystem. With direct and scaled access to consumers, they play a crucial role in shaping the customer journey. ### Safeguard CPMs with first-party data We encourage our publisher partners to start securely sharing first-party data—like hashed emails or alternative IDs—in bid requests. ### Get ready for Google Privacy Sandbox Now’s the time to configure your header setup to support Google Privacy Sandbox via Prebid or other adapters. ### Test the cookieless waters with an A/B testing strategy Launching an A/B testing framework can help you understand which addressability solutions work best—and even unlock new and incremental revenue in the process. 138% Increased CPMs for Safari traffic [Customer Story](/content/success-stories/slate/index.html) “We partnered with Criteo to monetize our inventory more effectively in cookieless environments. We are thrilled with this progress and will continue to work together with strategic partners like Criteo to navigate the future state of high-value, personalized advertising.” Molly Gallagher | Senior Manager, Programmatic Revenue at Slate ### Get some clarity with Criteo Our multi-pronged approach to addressability is a win-win for all of our partners. It preserves the performance, measurement, and monetization you need while our advanced AI decides which solution is best in any given moment—just like magic. ## Grow your business with Criteo Tap into incremental demand. Optimize client outcomes. Supercharge shopper data. Criteo unlocks the commerce opportunity for players across the ecosystem. ### Get more demand Commerce Grid helps media owners maximize yield with direct access to exclusive commerce demand from Criteo’s 18,000+ brand and agency partners. ### Get more results Agencies can drive superior outcomes with a commerce-focused SSP built with rich commerce signals, impactful formats, and supply path efficiency at its core. ### Get more revenue Retailers can leverage the power of Commerce Grid to extend their reach across the entire shopper journey—on-site, off-site, and across all media channels.