Addressability for Agencies | Criteo
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AGENCIES
Break free from the cookie clutter.
Agencies who offer brands strategic guidance to elevate their first-party data strategies will open a new realm of possibilities for their clients and business.
The addressable future depends on diverse solutions
Our multi-pronged approach to addressability helps you navigate your clients through an advertising world beyond third-party cookie deprecation.
First-Party Data
Criteo partners with 20,000+ retailers, brand advertisers, and media owners — hashing first-party signals from buy-side to sell-side partners to target the exact people that brands want. This maintains cross-channel addressability at scale for acquisition, retention, and re-marketing campaigns.
Google Privacy Sandbox
As one of Google’s first (and largest) testing partners, we will be well prepared for the roll out of the Topics, Protected Audiences, and Attribution Reporting APIs (pending testing results).
That’s 63% of the web’s browser traffic covered.
Closed Environments
Our holistic platform offers agencies a unified approach to multiple marketing touchpoints including retail media onsite, offsite, and social—bringing efficiency and scaled addressability to activation campaigns.
Refine your addressability strategy in less than 60 minutes.
It’s vital that agencies choose the right addressability solutions for their clients. To get ahead of the game on which strategy will work best for agencies, watch our on-demand webinar with Nola Solomon, Criteo’s SVP, Global Go-to-Market Strategy & Enablement.
Future-proof your strategy with Criteo
Brands need their agency partners more than ever as they navigate a world without third-party cookies. Harness this opportunity to better guide clients towards success by advising on strategies for the addressable future.
Strengthen your first-party data
If you haven’t already, find ways to bolster your first-party data by authenticating shoppers early on in the customer journey through promotions, content, loyalty programs, and other tactics.
Integrate Criteo OneTag
For clients that are already collecting first-party data, ensure they’re sharing their data inventory with Criteo using industry-standard hashing protocols to create future-proofed addressable IDs.
Leverage contextual intelligence
Activate Criteo’s exclusive audiences, built using constantly refreshed behavioral and contextual signals to find your customers wherever they may be.
Get some clarity with Criteo
Our multi-pronged approach to addressability is a win-win for all of our partners. It preserves the performance, measurement, and monetization you need while our advanced AI decides which solution is best in any given moment. Get a full overview in our Addressability for Agencies on-demand webinar.
Grow your business with Criteo
Build your brand. Get more customers. Sell more stuff. Criteo’s Commerce Media Platform works for businesses of all sizes.
Get more reach
Go beyond walled gardens. With knowledge from 750m daily active users, Criteo can help you serve ads to totally new audiences based on their unique browsing and buying habits.
Get more intelligence
Leverage AI-powered, identity-resilient audiences that optimize across both behavioral and contextual data to engage new users in any environment, agnostic of third-party identifiers.
Get more power
Deliver hyper-relevant ads that are powered in real-time by our AI Engine, which analyzes 120+ shopper intent signals from 35B daily browsing and buying events.