Shopify | Criteo
Meet Criteo GO: smarter advertising starts here!
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Blog
Introducing Agentic Audiences
Solutions
By business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
What’s next for retail media: A 2026 outlook
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Resources
General
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy
- Blog: Fresh insights on commerce media and digital advertising
- Success Stories: How others have realized their goals by partnering with Criteo
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
- Glossary: Definitions of the most common digital advertising terminology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
- Events: See where Criteo will be next
Creative Formats
- Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization: Real-time creative decisioning that scales to ensure ads are seen
About
Company
- Get to know Criteo
- Investors: Information for investors
- In the News: Press releases and mentions
- Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
- Sustainability: Our approach for a sustainable future
- Trust Center: Our ad ethics, privacy, security and business integrity practices
- Careers: Explore open opportunities
Shopify and Criteo
Criteo and Shopify partnered to make it easier for merchants to grow their ecommerce business. With our combined cutting-edge technologies, you can drive engagement, expand your reach, acquire high-intent buyers, and retain more of your best customers.
Our Partnership
Criteo and Shopify have been partners since 2018. In 2022, Criteo joined the Shopify Plus Technology Partner Program and Certified App Program to deliver our scalable solutions to high-growth, high-volume retailers and merchants.
Criteo’s Commerce Media Platform helps thousands of merchants attract consumers throughout their buyer journey with relevant advertising. The world’s largest commerce data set, industry-leading AI, and relationships with leading publishers and retailers enable merchants to deliver richer consumer experiences from discovery to purchase and drive better commerce outcomes.
How it works
Integration is quick and seamless. The Shopify Product Feed is automatically integrated with Criteo and tags are deployed directly to your storefront to ensure continuous and precise performance measurement.
Criteo’s specialists are available to walk you through the short process live and answer any questions you may have. Get set up in minutes, not months.
“Criteo’s partnership has been instrumental in reaching our goals by continuing to stay top of mind and directing high intent traffic back onto our site and ultimately converting.”
Adele Nasr, Chief Marketing Officer
“Criteo is our tried and tested partner for display advertising. The traffic is higher-quality and higher-converting than other display platforms we have tried in the past.”
Clythie Robinette, Marketing Manager
“Criteo has been a critical partner in driving retention and new customer acquisition at scale – and the team is great to work with!”
GianKarlo Casmimiro, Vice President, eCommerce
Acquire, Retain, Expand.
Learn how to get started today