How to Use Data and Personalization to Capture the Omnichannel Shopper | Criteo

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How to Use Data and Personalization to Capture the Omnichannel Shopper

2020 consumers are detectives: Less than 10% of shoppers buy from the first website they visit.
In addition, these modern shoppers each have their own DNA of offline and online touchpoints such as, reading online reviews, making in-store visits, browsing in-app, word of mouth, and more that make them unique.

These 2020 consumers are omnishoppers, and we believe they’re here to stay. With increased competition for an omnishopper’s attention, brands and retailers must remember to always put the customer’s experience. By using data, marketers can prioritize sending the right message to the right shopper at the right time for better customer experience, and a higher conversion rate.

Watch this on-demand webinar to learn:

Best practices for collecting and activating first-party data
How predictive intelligence and intent signals can optimize your marketing
How Blueshift and Criteo’s integration leads to a higher marketing ROI

This figure refers to retailer and brand websites and excludes marketplaces (e.g. Amazon, eBay, etc). Source: Criteo Shopper Story, Global, July-August 2019, N=9357

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