Future Trends for the Ad-Tech Market | Criteo
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet.
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention.
- Criteo GO: Self-service performance advertising powered by Criteo AI.
- Commerce Max: For brands & agencies looking for retail media on the open internet.
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem.
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper.
- Predictive Bidding: Bids based on the predicted value of each user to save you money.
- Product Recommendations: Intent-based recommendations that drive more sales.
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns.
Blog
Introducing Agentic Audiences
Solutions
By business:
- For Advertisers: Connect products to people with performance media and retail media.
- For Retailers: Earn incremental revenue with retail media.
- For Media Owners: Grow revenue faster with the power of commerce.
- For Agencies: Differentiate and deliver value with commerce intelligence.
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By industry:
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising.
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions.
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet.
- Customer Retention: Increase customer lifetime value from people who already know you.
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads.
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video.
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale.
Resources
General:
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy.
- Blog: Fresh insights on commerce media and digital advertising.
- Success Stories: How others have realized their goals by partnering with Criteo.
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories.
- Glossary: Definitions of the most common digital advertising terminology.
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns.
- Events: See where Criteo will be next.
Creative Formats:
- Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more.
- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions.
- Dynamic Creative Optimization: Real-time creative decisioning that scales to make sure your ads are seen.
About
- Company: Get to know Criteo.
- Investors: Information for investors.
- In the News: Press releases and mentions.
- Diversity, Equity and Inclusion: Our DEI pillars, goals, and more.
- Sustainability: Our approach for a sustainable future.
- Trust Center: Our ad ethics, privacy, security and business integrity practices.
Future Trends for the Ad-Tech Market
Webinar
In this webinar “Future Trends for the Ad-Tech Market”, Jen Whelan, Criteo’s SVP of Marketing, and Karsten Weide, IDC’s VP of Media & Entertainment have a fireside chat to discuss the results from IDC’s latest Advertising Software Forecast.