Creative Crash Course: How to Adapt Your Ad Creative for the New Consumer | Criteo
Meet Criteo GO: now with access to emerging advertising opportunities inside ChatGPT.
Platform
- Commerce Media Platform: The connected commerce media environment for the open internet
- Commerce Growth: For marketers & agencies looking for automated acquisition & retention
- Criteo GO: Self-service performance advertising powered by Criteo AI
- Commerce Max: For brands & agencies looking for retail media on the open internet
- Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization
Technology
- Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
- Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
- Predictive Bidding: Bids based on the predicted value of each user to save you money
- Product Recommendations: Intent-based recommendations that drive more sales
- Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns
Solutions
By Business
- For Advertisers: Connect products to people with performance media and retail media
- For Retailers: Earn incremental revenue with retail media
- For Media Owners: Grow revenue faster with the power of commerce
- For Agencies: Differentiate and deliver value with commerce intelligence
- For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.
By Industry
- For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
- For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.
Capabilities
Performance Media
- Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
- Customer Retention: Increase customer lifetime value from people who already know you
- Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
- Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- Video Advertising: Drive discovery and engagement with online video
- GO Campaigns: Cross-channel performance — simplified for brands of any size.
Retail Media
- Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale
Resources
General
- Resource Center: Reports, guides, webinars, and more to inform your ad strategy
- Blog: Fresh insights on commerce media and digital advertising
- Success Stories: How others have realized their goals by partnering with Criteo
- Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
- Glossary: Definitions of the most common digital advertising terminology
- Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
- Events: See where Criteo will be next
Creative Formats
- Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
- Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
- Dynamic Creative Optimization: Real-time creative decisioning that scales to make sure your ads are seen
About
- Company: Get to know Criteo
- Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
- Sustainability: Our approach for a sustainable future
- Trust Center: Our ad ethics, privacy, security and business integrity practices
Webinar
Creative Crash Course: How to Adapt Your Ad Creative for the New Consumer
Date: September 24, 2020
Get creative strategies to help you build more impactful campaigns and create ads that are relevant to the 2020 customer journey.
Need inspiration to help you adapt your ad creative to the new normal? Looking for the latest consumer trends to help you make the right creative decisions?
In today’s difficult market, advertisers need to find a balance between standing out and driving results and being sensitive to consumer needs.
Watch our on-demand webinar presented by Yara Zeidan, senior creative consultant at Criteo, to learn how to evolve your ad creative. We look at the biggest shifts in consumer behavior according to Criteo research and provide creative guidelines to help you increase engagement and reach your campaign goals.
You’ll walk away with:
- The top consumer behavior changes in 2020
- How to adapt and build a relevant creative strategy
- Ad creative examples for the new normal
Speaker:
Yara Zeidan
Senior Creative Consultant
Criteo