Criteo is Evaluated in the 2019 Gartner 2019 Ad Tech Magic Quadrant | Criteo

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Platform

Commerce Media Platform: The connected commerce media environment for the open internet
Commerce Growth: For marketers & agencies looking for automated acquisition & retention
Criteo GO: Self-service performance advertising powered by Criteo AI
Commerce Max: For brands & agencies looking for retail media on the open internet
Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic
Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

Technology

Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper
Predictive Bidding: Bids based on the predicted value of each user to save you money
Product Recommendations: Intent-based recommendations that drive more sales
Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns

Solutions

By Business

For Advertisers: Connect products to people with performance media and retail media
For Retailers: Earn incremental revenue with retail media
For Media Owners: Grow revenue faster with the power of commerce
For Agencies: Differentiate and deliver value with commerce intelligence
For Marketplaces: Help your third-party sellers grow while creating a new seller-funded revenue stream.

By Industry

For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising
For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

Blog

What’s next for retail media: A 2026 outlook

Capabilities

Performance Media

Customer Acquisition: Reach new people who are likely interested in you but don't know you yet
Customer Retention: Increase customer lifetime value from people who already know you
Dynamic Retargeting: Increase conversions from people who know you with personalized product ads
Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
Video Advertising: Drive discovery and engagement with online video
GO Campaigns: Cross-channel performance — simplified for brands of any size.

Retail Media

Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale

Resources

General

Resource Center: Reports, guides, webinars, and more to inform your ad strategy
Blog: Fresh insights on commerce media and digital advertising
Success Stories: How others have realized their goals by partnering with Criteo
Consumer Trends: The latest consumer data for 20 countries and 600+ product categories
Glossary: Definitions of the most common digital advertising terminology
Addressability: Learn about our multi-pronged addressability strategy for the ecosystem
Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns
Events: See where Criteo will be next

Creative Formats

Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more
Ad Gallery: Real-world examples for a variety of formats, verticals, and regions
Dynamic Creative Optimization: Real-time creative decisioning that scales to make sure your ads are seen

About

Company: Get to know Criteo
Investors: Information for investors
In the News: Press releases and mentions
Diversity, Equity and Inclusion: Our DEI pillars, goals, and more
Sustainability: Our approach for a sustainable future
Trust Center: Our ad ethics, privacy, security and business integrity practices
Careers: Explore open opportunities

Industry Report

Gartner - Criteo is Evaluated in the 2019 Gartner 2019 Ad Tech Magic Quadrant

Gartner Magic Quadrants are vendor evaluations plotting offerings against two XY axes: completeness of vision and ability to execute. In our own view, although MQ’s looks only bi-dimensional, each axis is made of respectively (for this MQ) 8 and 7 criteria. New this year is the addition of Gartner Peer Insights reviews by technology users into the web version (available to Gartner subscribers only).

There’s been quite some change in a year, the quadrant going from eight to ten vendors, starting (naturally) with Criteo (NASDAQ: CRTO). Criteo went from being mentioned last year to being positioned in the Challenger quadrant this year, as Criteo transforms to a multi-product company, going beyond retargeting and performance.