Meet **Criteo GO**: smarter advertising starts here!

### Platform

- **Commerce Media Platform** - The connected commerce media environment for the open internet
- **Commerce Growth** - For marketers & agencies looking for automated acquisition & retention
- **Criteo GO** - Self-service performance advertising powered by Criteo AI
- **Commerce Max** - For brands & agencies looking for retail media on the open internet
- **Commerce Grid** - For media owners, agencies, and retailers looking to connect media and commerce with programmatic
- **Commerce Yield** - For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization

### Technology

- **Addressability** - Learn about our multi-pronged addressability strategy for the ecosystem
- **Commerce AI** - Reach your goals faster with advanced AI that thinks like a shopper
- **Predictive Bidding** - Bids based on the predicted value of each user to save you money
- **Product Recommendations** - Intent-based recommendations that drive more sales
- **Shopper Graph** - Connects shopper IDs & commerce data to scale and optimize your campaigns

### Blog

#### Introducing Agentic Audiences

### Solutions

#### By Business

- **For Advertisers** - Connect products to people with performance media and retail media
- **For Retailers** - Earn incremental revenue with retail media
- **For Media Owners** - Grow revenue faster with the power of commerce
- **For Agencies** - Differentiate and deliver value with commerce intelligence
- **For Marketplaces** - Help your third-party sellers grow while creating a new seller-funded revenue stream.

#### By Industry

- **For Beauty Brands** - See how our deep Beauty data and expertise power smarter full-funnel advertising
- **For Travel Brands** - Go from browsing to booking faster with Criteo’s full-funnel advertising solutions
- **For CE Brands** - Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.

#### Blog

#### What’s next for retail media: A 2026 outlook

### Capabilities

#### Performance Media

- **Customer Acquisition** - Reach new people who are likely interested in you but don't know you yet
- **Customer Retention** - Increase customer lifetime value from people who already know you
- **Dynamic Retargeting** - Increase conversions from people who know you with personalized product ads
- **Commerce Audiences** - Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- **Video Advertising** - Drive discovery and engagement with online video
- **GO Campaigns** - Cross-channel performance — simplified for brands of any size.

#### Retail Media

- **Retail Media** - Reach and convert shoppers with relevant ads near the digital point of sale

#### Blog

#### Cross-channel marketing strategies for 2026: A practical guide for small teams

### Resources

#### General

- **Resource Center** - Reports, guides, webinars, and more to inform your ad strategy
- **Blog** - Fresh insights on commerce media and digital advertising
- **Success Stories** - How others have realized their goals by partnering with Criteo
- **Consumer Trends** - The latest consumer data for 20 countries and 600+ product categories
- **Glossary** - Definitions of the most common digital advertising terminology
- **Addressability** - Learn about our multi-pronged addressability strategy for the ecosystem
- **Help Center** - FAQs, guides, and more to help you maximize your Criteo campaigns
- **Events** - See where Criteo will be next

#### Creative Formats

- **Digital Ad Formats** - Explore our ad formats for video, adaptive, rich media, and more
- **Ad Gallery** - Real-world examples for a variety of formats, verticals, and regions
- **Dynamic Creative Optimization** - Real-time creative decisioning that scales to make sure your ads are seen

### Commerce Academy

Expand your knowledge and skills with our best-in-class certifications.

### About

- **Company** - Get to know Criteo
- **Investors** - Information for investors
- **In the News** - Press releases and mentions
- **Diversity, Equity and Inclusion** - Our DEI pillars, goals, and more
- **Sustainability** - Our approach for a sustainable future
- **Trust Center** - Our ad ethics, privacy, security and business integrity practices
- **Careers** - Explore open opportunities

### Careers

Your next adventure awaits! Find your job.

### CCPA Privacy Policy

#### Table of Contents

- [Privacy Policy](/content/privacy/index.html)
- [Your rights](/content/privacy/your-rights/index.html)
- [Our partners](/content/privacy/our-partners/index.html)
- [Disable Criteo services on Internet browsers](/content/privacy/disable-criteo-services-on-internet-browsers/index.html)
- [Disable Criteo services on mobile applications](/content/privacy/disable-criteo-services-on-mobile-applications/index.html)

**Personal information we collect about you and purposes for which we collect it**

Criteo collects the following categories of personal information for the purpose of displaying personalized ads:

- Identifiers (e.g. Cookie IDs, Mobile Advertising IDs, hashed email addresses, IP addresses, User Agent, etc.)
- Internet or other electronic network activity information:
  - Browsing history (e.g. URL of the websites browsed, name of the apps opened)
  - Interactions with an Internet Web site, mobile application or advertisement (e.g. ads seen, clicked, etc.)
- Commercial information, including records of products or services purchased, obtained, or considered (e.g. products seen, put in basket, bought)

**Contact information**

You can contact our Data Protection Officer:

- By email [dpo@criteo.com](mailto:dpo@criteo.com), or
- By mail: DPO-CRITEO – 32 Rue Blanche -75009 Paris – France

**Last updated**: 18/03/25