Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**.

[Learn more](/content/platform/commerce-yield/#/index.html)

### Platform

- **Commerce Media Platform**: The connected commerce media environment for the open internet.
- **Commerce Growth**: For marketers & agencies looking for automated acquisition & retention.
- **Criteo GO**: Self-service performance advertising powered by Criteo AI.
- **Commerce Max**: For brands & agencies looking for retail media on the open internet.
- **Commerce Grid**: For media owners, agencies, and retailers looking to connect media and commerce with programmatic.
- **Commerce Yield**: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization.

### Technology

- **Addressability**: Learn about our multi-pronged addressability strategy for the ecosystem.
- **Commerce AI**: Reach your goals faster with advanced AI that thinks like a shopper.
- **Predictive Bidding**: Bids based on the predicted value of each user to save you money.
- **Product Recommendations**: Intent-based recommendations that drive more sales.
- **Shopper Graph**: Connects shopper IDs & commerce data to scale and optimize your campaigns.

### Blog

Introducing Agentic Audiences

### Capabilities

#### Performance Media

- **Customer Acquisition**: Reach new people who are likely interested in you but don't know you yet.
- **Customer Retention**: Increase customer lifetime value from people who already know you.
- **Dynamic Retargeting**: Increase conversions with personalized product ads.
- **Commerce Audiences**: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.
- **Video Advertising**: Drive discovery and engagement with online video.
- **GO Campaigns**: Cross-channel performance — simplified for brands of any size.

#### Retail Media

- **Retail Media**: Reach and convert shoppers with relevant ads near the digital point of sale.

### Data Monetization

Make the most of your data

- **Enhanced Targeting & Personalization**: Use customer insights to create targeted campaigns and personalized experiences that boost engagement.
- **Data-Driven Decisions**: Use real-time analytics and closed-loop reporting to optimize spend and measure online and offline impact.
- **Omnichannel Strategy**: Reach high value customers and connect online intent to in-store outcomes.

### Why Commerce Yield?

- **Demand at scale**: Access demand from 2,500 brands and 185+ agencies.
- **Powerful commerce dataset**: Easily onboard and connect your first-party data.
- **Cross-channel commerce intelligence**: Connect your offsite and onsite media.
- **Flexibility and control**: Maintain full control over your data and decide which advertisers have access to which inventory.
- **Closed-loop reporting**: Help advertisers understand performance with real-time insights.

### FAQs

**What retailer and brand verticals does Criteo support?**  
Criteo works with brands and retailers across multiple regions, maturity levels, and verticals.

**How does Criteo keep my first party data secure?**  
Criteo adopts a privacy-safe approach, collects only necessary data, and honors opt-outs that align with industry initiatives.

**What partners does Criteo work with?**  
Criteo has relationships across brands, agencies, and API partners, enabling retailers to leverage Criteo-sourced demand.