Meet **Criteo GO**: smarter advertising starts here! # Ad campaigns that are a thing of beauty Acquire, convert, and reengage beauty lovers with Criteo’s full-funnel advertising solutions. Whether they’re discovering new brands in a beauty haul video or visiting a retailer to restock their favorites, **Criteo can help you shine bright**. ## Inside the modern beauty buying ritual A few insights from our latest Health & Beauty Pulse 2026 report: - Beauty routines are open to change. - Beauty shoppers browse an average of 19 makeup products before purchasing. - Research builds confidence. - 46% of shoppers rely on reviews and ratings before making a purchase. - AI is becoming a beauty advisor. - 38% of shoppers already use AI assistants while shopping for beauty products. ## Top tips for beauty companies 1. **Earn a place in shoppers' routines.** Beauty shoppers are open to discovering new brands. Cross-channel, full-funnel campaigns help keep your brand visible from discovery through purchase. 2. **Help shoppers buy with confidence.** Shoppers are researching more before they buy. Dynamic creative, personalized recommendations, and AI-powered optimization help deliver the right products at the right moment. 3. **Expand your reach across retailers.** Beauty shoppers compare products across multiple retailers before making a purchase. Multi-retailer campaigns help you reach more shoppers and stay part of the consideration set. ## **Discover the beauty of today’s shoppers** Download Criteo’s Health & Beauty Pulse 2026 for the latest global shopper insights and marketing opportunities, backed by commerce data from hundreds of brands and retailers alongside insights from more than 4,500 consumers. [Download Now](/content/wp-content/uploads/2026/07/2026-Global-Health-Beauty-Pulse.pdf) ## Solutions to _capture shoppers_ from swipe to swoon ### Performance #### Find beauty shoppers who’ll be receptive to you Use AI and real-time commerce signals to reach hyper-relevant beauty audiences with the right message at the right time. ###### Over 100 segments Connect with skincare lovers, deal hunters, and other niches based on actual browsing and buying patterns. ###### Use AI to discover new customers Scale awareness, acquisition, or both with prospecting and lookalike audiences built from thousands of Health & Beauty intent signals. ###### Build your ideal audience Easily combine beauty interests and behaviors to create the perfect segment for your campaign with Audience Builder. ### Beauty is highly individual—beauty ads should be, too. Personalization technology ensures you serve minimalists or bold glam lovers the perfect ad based on their unique vibe or budget. ##### Show them you know them Data from interactions with billions of beauty products shows who’s a lipstick lover and who’s a hair care fanatic, for ads that make shoppers feel seen and understood. ##### Show the right products Commerce AI predicts and recommends products tailored for each shopper to deliver a better experience for them and bigger returns for you. ##### Show the right ad creative Dynamic Creative Optimization technology can generate trillions of unique combinations to ensure ads are tailored for each shopper. #### Be there from inspiration through repeat purchase Attract new customers, keep them coming back, or win over brand switchers with a full-funnel approach that delivers commerce outcomes at every stage of the customer journey. ##### Acquire new customers Activate tailored video and display ads across the open web and social to engage with shoppers at the beginning of their buyer journey. ##### Create brand loyalists Keep customers coming back with personalized retention campaigns that drive repeat purchases and increase lifetime value. ##### Bring browsers back to buy Bring shoppers back with dynamic retargeting campaigns that remind them why your product is the best choice. #### Reach beauty shoppers at the digital point of sale Will shoppers see your brand on the digital shelf? Ensure visibility, influence consideration, and drive conversions on retailer websites with a full-funnel retail media approach. ##### Attract with onsite video Tell your brand story while simultaneously presenting products for purchase. with a powerful format that blends branding and performance. ##### Influence with onsite display Help shoppers put you at the top of their consideration list with premium placements such as homepage banners and in-grid ads. ##### Convert with sponsored products Ensure visibility on search results and product detail pages. Run in tandem with onsite video and display to boost performance. #### Tie everything back to sales The beauty of retail media? You can directly connect your ads to sales at the product level. ##### Understand overall performance See performance by solution, keyword, location or product. Improve efficiency with missed opportunities report and budget recommendations. ##### Assess brand competitiveness See how your KPIs compare to category benchmarks and measure changes in your share of a category or keyword. ##### Prove incrementality Understand the incremental impact of campaigns and see the effect on conversions of combining solutions in a full funnel activation. ## Ready for beauty campaigns powered by commerce intelligence? Learn more about our commerce media solutions. [Let's Talk](/content/talk-to-an-expert/index.html)