## New: Meta Ads

**October 2024**

**🚀** Introducing seamless Meta integration for enhanced retargeting with **Commerce Growth’s Social Ads** feature.

**What is it?**

Use Commerce Growth's social ads feature to take your retargeting efforts to the next level. This new capability allows you to seamlessly extend your strategy into social media, especially on **Meta platforms** like Facebook and Instagram, using Criteo's powerful platform.

**Why is it important?**

Here’s how integrating Meta into your marketing strategy can benefit you:

- **Maximize Reach**: Connect with customers on Facebook and Instagram, while extending your reach across the open web.

- **AI-Powered Optimization**: Criteo’s AI automatically adjusts bids and allocates spend, ensuring optimal retargeting performance.

- **Cross-Channel Synergy**: Combine social media and open web insights to boost retargeting performance by up to **25%**.

By tapping into Meta’s vast network alongside the open web, you can easily enhance your retargeting results, boost performance, and expand your reach.

🌟 **Learn More:**

- [Social Ads](https://help.criteo.com/kb/guide/en/social-ads-85x9ykexKy/Steps/3528395)