New: Interactive Commerce Videos | Commerce Growth Help Center

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New: Interactive Commerce Videos

March 2026

🚀 Instantly transform your video ads with Interactive Commerce Videos.

What is it?

Interactive Commerce Videos are video ads that allow shoppers to interact with products directly inside the video. The Product Overlay toggle lets you add clickable product overlays on top of your existing video. These overlays display relevant products from your product catalog, and the products shown can be personalized for each shopper.

When someone watches the video, they can hover, tap, or click on the products displayed in the overlay to learn more or go directly to the advertiser’s website to purchase.

So instead of being just a video, the video becomes an interactive shopping experience where viewers can explore and shop for products from the ad.

Where to find it?

• When designing a new video creative, choose Video.
• Right after the Creative Design section, you will see the Product Overlay toggle.
• Turn on this toggle to activate the feature.

What value does it deliver?

• Make video instantly shoppable
  Automatically overlays relevant products onto your existing video creatives using Criteo’s AI Recommendation Engine.

• Seamless Integration
  Enable directly within ad set creation with a simple toggle, no new creatives or setup required.

• Zero delivery risk
  If no matching products are found, the standard video runs as usual without overlay.

• Broader campaign flexibility
  Available for GO campaigns and now extended to Custom campaigns.

🌟 Learn More

How to create Video Ads?