More about Criteo | Commerce Growth Help Center

More about Criteo

Criteo is the best at knowing where, how, and why people buy on the internet.

Criteo’s unique commerce data and AI technology helps you find the right people to grow your business and delivers the right message for every person based on their complete shopping journey.

We provide the global Commerce Media technology platform that connects media impressions with over 1 trillion commerce transactions.

• We turn our 170+ retailers into media companies by maximizing ad revenues while optimizing end-user relevancy.
• We help brands and agencies engage shoppers across media and sales channels to build awareness and consideration and ultimately drive sales.
• We enable our 3K publishers to become commerce companies by connecting where people consume content to where they buy.
• We drive new and churned customers to our 22K marketers by building AI-driven audiences and creatives that make people engage.

What Criteo can help you with

We need you to think about what you want to accomplish.

Let’s say you want to:

• Raise awareness of your brand or get more visits to your website.
  Then, you need to create an Acquisition Campaign to engage with new users who will discover your brand, products and website.

• Focus on driving more conversions to your website.
  Then, you need to create a Retention Campaign to engage with users who have not purchased anything on your website yet.

Now that your goals are clearly defined, you may want to set measurable and achievable KPIs such as Revenue, Sales, ROAS, CPC, Clicks, Visits, and Exposed users. Criteo can help you track the evolution of your KPIs once defined.

Criteo AI Engine

Criteo Shopper Graph

Dynamic Creative Optimization+

Cookie Management