Introducing Campaigns | Commerce Growth Help Center
Introducing Campaigns
A Campaign is a framework used to distribute your ads to your audience. Campaigns serve as the organizational structure that holds ad sets, which define bid strategy, budget, and audience targeting for your ads. You can have multiple ad sets per campaign and multiple ads per ad set, though you only need one of each to get started. Campaigns allow you to set spend limits across all ad sets and define overall marketing goals, making them essential building blocks for successful advertising.
Why are campaigns important?
Campaigns allow you to have:
Centralized budget control - set spend limits that apply to all ad sets under a campaign, ensuring you never exceed your total advertising budget.
Strategic organization - define overall marketing goals and ensure all ad sets align with your campaign objectives.
Performance optimization - use Automated Budget Allocation to dynamically assign budgets to better-performing ad sets, improving overall campaign results.
Who should use campaigns?
Campaigns are ideal for:
Campaign managers who need to organize and control advertising spend across multiple ad sets.
Marketing teams that want to align advertising efforts with specific business goals (acquisition vs. retention).
Advertisers who need centralized budget management and performance monitoring across multiple advertising initiatives.
When to use campaigns?
Use campaigns when you need to:
Organize multiple ad sets under a unified marketing goal.
Control total spending across related advertising efforts.
Track performance against specific business objectives.
Manage complex advertising strategies with multiple audience segments or creative approaches.
Re-engage existing app users on iOS or Android through app retargeting.
How does it work?
When creating a new campaign in Commerce Growth, you can choose between two options:
GO Campaign: easy configuration and launch with automatic optimization based on your campaign goal.
Custom campaign: a manual, flexible approach for advanced targeting and specific use cases. Use custom campaigns when you need precise control over your audience, bidding, and targeting, including when running app retargeting campaigns.
About Custom Campaigns
About GO Campaigns