## About Criteo Advisor

Criteo Advisor is a self-service tool in Commerce Growth that offers personalized recommendations for improving your campaign performance and setup based on your account and campaign details.

##### **Why use Criteo Advisor?**

Criteo Advisor helps you:

- Identify key actions to boost performance.
- Act on strategic insights with minimal effort.
- Save time by reducing manual analysis.
- Continuously improve your setup.

##### **When to use Criteo Advisor?**

Use Criteo Advisor throughout your campaign management journey, especially when:

- **Reviewing your technical setup**  
  - To validate that everything is set up correctly from the start.  
  - To ensure your account and campaigns are properly configured.  
  - To check for potential issues that could affect delivery or tracking.
- **Maintaining campaign health**  
  - To keep your campaigns running smoothly during key periods.  
  - To receive suggestions that help prevent performance drops.  
  - To stay informed about relevant opportunities or missing configurations.

##### **How to access Criteo Advisor?**

You can open Criteo Advisor from any page in Commerce Growth. Just click on **Advisor** in the top-right corner of your screen.

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