In-Platform Agent | Commerce Max Help Center
Criteo In-Platform Agent
Understanding how your campaigns are performing shouldn't require building a custom report from scratch. Our first in-platform agent distills analytics data into a conversational interface to give you instant access to the information that matters most.
Built directly into Commerce Max, the in-platform agent is part of Criteo’s broader AI investments to make media buying more automated, flexible and AI-assisted. Type a question in plain language, and get performance data, trends, and visualizations back in seconds.
How To Access the In-Platform Agent
There’s no setup or sign-up required. If you have a Commerce Max account, you already have access:
- Sign in to your Commerce Max account.
- Click the AI Assistant icon in the upper-right corner of the screen, between your account name and settings.
- Type your question in the chat and press enter. If you’re not sure what to ask, type “What can you help me with?” to get a summary of what the agent can do.
Results, which can include tables and charts, appear directly in the chat window.
Criteo In-Platform Agent
Ask questions about your campaign performance and get data, charts, and trends back in seconds.
What the In-Platform Agent Can Do
The in-platform agent connects to your Commerce Max campaign data across Sponsored Products, Onsite Display and Video, and Offsite campaigns.
- Campaign performance monitoring and reporting. Pull retail media campaign key metrics for Sponsored Products, Onsite Display and Video and Offsite to gain a quick and clear overview of campaign progress.
- Strategy fine tuning and opportunity identification. Analyze performance by dimension and compare results under different attribution models.
- Period comparisons. Compare performance across two time periods, such as week over week, month over month, or any custom date range.
- Product- and brand-level reporting. Pull top products by attributed sales or rank your top brands by ROAS, spend, or other metrics.
- Visualizations. Ask for a chart or table and it appears directly in the chat. Add context, like "I'm preparing a QBR" or "I'm investigating a sales drop," and the agent will suggest relevant follow-up angles.
What the In-Platform Agent Doesn't Do Today
The in-platform agent is currently focused on reporting and analysis. It cannot do the following:
- Line item troubleshooting and anomaly detection.
- Digital Shelf insights and advanced analytics reports.
- Forecasting. It can show historical trends, but cannot predict future spend, sales, or delivery.
- Cross-client or cross-market benchmarks. It cannot compare your performance against other advertisers or industry averages.
- Prescriptive recommendations. It does not tell you which campaigns to optimize, adjust bids, or suggest budget changes.
- Deck creation. It returns data in the chat but does not generate presentation materials.
- Configuration history: For configuration changes, check your settings directly in Commerce Max.
- Campaign activation. The in-platform agent will not create campaigns, modify budgets, adjust bids, or edit creative or targeting settings.
- Scheduling or emailing reports. The agent does not support automated report scheduling or delivery.
Common Use Cases
- Preparing for a QBR: Pull aggregated campaign performance for the quarter, compare results against the prior quarter, and identify talking points, all with just a few prompts.
- Answering questions on the fly: When a question comes up during a client call, query the exact data range or campaign segment you need and get an accurate answer instantly.
- Everyday performance checks: Run a quick snapshot of how campaigns are pacing. Get the data as a table or chart and confirm whether performance metrics are within expected ranges.
Tips for Better Prompts
The more specific your question, the more useful the answer:
- Name the campaign or objective. "What was total spend and ROAS for Campaign X last month?" works better than "How did my campaigns do?"
- Specify the time frame. Use explicit dates or natural language like "last 7 days," "last month," or "Q3 2025."
- List the metrics you need. "Show me clicks, impressions, spend, and ROAS by country" gives the agent clear direction.
- Override defaults when needed. The agent uses 30-day post-click attribution, your account's time zone, and your account currency by default. Specify something different in your prompt if needed.
- Add context. Mentioning that you're preparing a client meeting or investigating a performance drop helps the agent suggest more relevant follow-ups.
Example prompts
| Goal | Example prompt |
|---|---|
| Performance summary | "Show me total spend and ROAS for all active campaigns in the last 30 days." |
| Top campaigns | "Which were my top 5 campaigns by sales and ROAS in Q3 2025?" |
| Period comparison | "Compare spend and ROAS last month vs the month before." |
| Trend over time | "Show ROAS weekly for my onsite campaigns this quarter." |
| Dimension breakdown | "Break down impressions and clicks by page type for Campaign X." |
| Attribution comparison | "Compare 7-day vs 30-day click attribution for my top 5 campaigns by spend." |
| Video performance | "What is the video completion rate for my onsite video campaigns this month?" |
| Multi-metric table | "Give me a table of all campaigns with spend, impressions, clicks, sales, and ROAS." |
Data, Privacy, and Defaults
The in-platform agent works within your existing Commerce Max account and permissions. It does not introduce new data sources or grant access to data you could not already view in your reports.
All outputs are aggregated at campaign, ad set, or segment level. The agent will not surface personally identifiable information and will not fabricate data. If it cannot answer a question, it will say so clearly.
Default settings:
- Attribution model: 30-day post-click
- Time zone: your account's configured time zone
- Currency: your account's configured currency
You can override any of these directly in your prompt.