## Frequently Asked Questions

Our work with Criteo conversion campaigns has generated great performance for our clients and is a key pillar in our e-commerce offer. We are delighted to continue the evolution with the Consideration campaigns to expand our target and clients’ brand. We look forward to growing our partnership with Criteo Partners.

- Raúl Ferrer, General Director of Okisam

### What is an Agency Partner

### What are the benefits of Criteo Partners?

### How can my agency qualify for Partner status?

### What will I learn in the Certification Training Program?

### The Great Defrag (Eliminating Fragmentation)

### What will be included?

Key findings from the largest global survey of the commerce ecosystem in 2024:

- The importance of going beyond the digital shelf.
- Retailers and publishers as hot new combinations.
- The open web will continue to play a vital role.
- Brands are aware of these facts.
- Missing out on commerce media opportunities will lead to regrets.

### What should you pay attention to?

If you think retail media is just about sponsored product ads, you are falling behind.

Brands and retailers have a close relationship, but publishers also desire and need that relationship with retailers.

Even with the end of third-party cookies, investment in the open web will remain a top priority.

Now is the time for other industry players and retailers to join the retail media party.

### Learn why every company is investing more in 2024.

The era of commerce media has arrived.

#### Commerce Growth
[Commerce Growth](https://www4.criteo.com/kr/the-great-defrag/clkn/https/www.criteo.com/platform/commerce-growth/)

#### Commerce Max
[Commerce Max](https://www4.criteo.com/kr/the-great-defrag/clkn/https/www.criteo.com/platform/commerce-max/)

### How can commerce media integrate the advertising industry in 2024?

[**Download the Free Report**](https://www4.criteo.com/kr/the-great-defrag/clkn/https/www2.criteo.com/2024-The-Great-Defrag-Report-KR.pdf)