Global Winter Travel Pulse 2025 - Download the Report | Criteo
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Global Winter Travel Pulse 2025
Winter travel is ramping up—and so are the questions on every marketer’s mind. Are travelers venturing far or staying close to home this year? Are finances or world events changing their plans? And how is AI changing the planning process?
The Winter Travel Pulse 2025 goes beyond generic trends, delivering the answers—and the data—that travel marketers need to build smarter, more effective campaigns this season.
Get data, insights, and actionable takeaways to keep your marketing strategy on point. You’ll learn this travel intel and more:
- December dreamers, Q1 doers. December browsers are 4x more likely to book in Q1 than in December.
- Value-conscious but still making moves. Half see travel as essential, but 4 in 10 are adjusting plans to stretch their budget.
- Last-minute planning is on the rise. YoY, bookings 2 weeks or less before departure grew 5 pts in the US and 4 pts in the EU.
- Sun-seekers and niche travelers spend more. Sun seekers travel 3X as far. Niche travelers spend 3X as much.
Understanding behavior nuances within the category enables fine-tuning for greater efficiency and effectiveness.
Aligning with the latest trends helps create experiences that resonate deeply with your audience, strengthening connections.
Leveraging insights to differentiate your brand ensures standing out in a competitive market and meeting shoppers’ evolving needs.
Staying ahead of emerging trends helps you anticipate market shifts, adapt proactively, and sustain long-term success.
Explore the Global Winter Travel Pulse 2025.
Get ahead of the getaway season.
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