# Frequently Asked Questions

Our work with Criteo conversion campaigns has generated great performance for our clients and is a key pillar in our e-commerce offer. We are delighted to continue the evolution with the Consideration campaigns to expand our target and clients’ brand. We look forward to growing our partnership with Criteo Partners.

- Raúl Ferrer, General Director of Okisam

## What is an Agency Partner?

## What are the benefits of Criteo Partners?

## How can my agency qualify for Partner status?

## What will I learn in the Certification Training Program?

[GET THE FREE REPORT](https://www4.criteo.com/en/the-roas-trap/clkn/https/www2.criteo.com/roas-trap-2024-q2-RM-report.pdf)

There's way more to retail media than ROAS. We’re answering brands’ most pressing questions about the value of their retail media investments.

### What´s inside?

Findings from **44,000+ retail media campaigns** and survey results from brand leaders around the world on retail media's comprehensive benefits, including:

- Campaigns are incremental without a doubt.
- Retail media consistently converts new to brand shoppers.
- More spotlight leads to more market share.
- Online advertising directly influences the world of offline.
- And more.

### Why it matters

Diverse measurement helps advertisers pinpoint underperforming areas and readjust accordingly, ensuring effective budget allocation.

By considering full-funnel metrics, brands gain a more holistic understanding of their campaign effectiveness.

Understanding shoppers' preferences enables tailored messaging, targeting, and product offerings—leading to better customer satisfaction.

Long-term metrics such as social proof and share of sales help advertisers cultivate positive brand sentiments and enduring customer relationships.

### Discover more ways to measure success.

**Retail media can deliver far more than ROAS**

[Commerce Growth](https://www4.criteo.com/en/the-roas-trap/clkn/https/www.criteo.com/platform/commerce-growth/)

[Commerce Max](https://www4.criteo.com/en/the-roas-trap/clkn/https/www.criteo.com/platform/commerce-max/)

_Why your retail media campaigns are delivering more than you think_.

### Comprehensive Insights

- Sustainable Growth
- Optimization Opportunities
- Better Customer Experiences

[GET THE FREE REPORT](https://www4.criteo.com/en/the-roas-trap/clkn/https/www2.criteo.com/roas-trap-2024-q2-RM-report.pdf) [GET THE FREE REPORT](https://www4.criteo.com/en/the-roas-trap/clkn/https/www2.criteo.com/roas-trap-2024-q2-RM-report.pdf)

[Commerce Yield](https://www4.criteo.com/en/the-roas-trap/clkn/https/www.criteo.com/platform/commerce-growth/)

[Commerce Grid](https://www4.criteo.com/en/the-roas-trap/clkn/https/www.criteo.com/platform/commerce-growth/)