## Frequently Asked Questions

Our work with Criteo conversion campaigns has generated great performance for our clients and is a key pillar in our e-commerce offer. We are delighted to continue the evolution with the Consideration campaigns to expand our target and clients’ brand. We look forward to growing our partnership with Criteo Partners.

\- Raúl Ferrer, General Director of Okisam

### What is an Agency Partner

### What are the benefits of Criteo Partners?

### How can my agency qualify for Partner status?

### What will I learn in the Certification Training Program?

## 10 Trends

## Shaping the

## Retail Media

## Market

## in 2025

### Innovation and Technology  
1. AI to deliver next-gen ad automation and personalization  
2. Programmatic advertising will drive operational efficiencies across RMNs  
3. Ad formats will continue to expand

### Market Shifts  
4. Strategic partnerships to unlock offsite growth  
5. In-store retail media will continue to be a “test and learn” channel  
6. Retail media will bolster its position as a full-funnel advertising tool  
7. Retail media will drive first-party data enhancements

### Data & Measurement  
8. Building trust and transparency will be more critical than ever for RMNs  
9. Measurement standardization to gain attention  
10. Emerging RMNs will disrupt the retail media ecosystem

### The trends fall into three key areas:

[DOWNLOAD THE REPORT](https://www4.criteo.com/en/coresight/clkg/https/www2.criteo.com/l/126241/2024-12-30/85z8qb/126241/1736361406dStaIMnt/Retail_2025_10_Trends_Shaping_the_Retail_Media_Market_final__1_.pdf)

Understand the drivers behind these trends and their implications for brand advertisers, retailers and ad tech companies. Gain actionable insights to redefine your retail media strategy and take advantage of emerging growth opportunities.