Retail 2025 Report. Download now.
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Our work with Criteo conversion campaigns has generated great performance for our clients and is a key pillar in our e-commerce offer. We are delighted to continue the evolution with the Consideration campaigns to expand our target and clients’ brand. We look forward to growing our partnership with Criteo Partners.
- Raúl Ferrer, General Director of Okisam
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10 Trends
Shaping the
Retail Media
Market
in 2025
Innovation and Technology
- AI to deliver next-gen ad automation and personalization
- Programmatic advertising will drive operational efficiencies across RMNs
- Ad formats will continue to expand
Market Shifts
- Strategic partnerships to unlock offsite growth
- In-store retail media will continue to be a “test and learn” channel
- Retail media will bolster its position as a full-funnel advertising tool
- Retail media will drive first-party data enhancements
Data & Measurement
- Building trust and transparency will be more critical than ever for RMNs
- Measurement standardization to gain attention
- Emerging RMNs will disrupt the retail media ecosystem
The trends fall into three key areas:
Understand the drivers behind these trends and their implications for brand advertisers, retailers and ad tech companies. Gain actionable insights to redefine your retail media strategy and take advantage of emerging growth opportunities.