# Wheels Up: Winter Travel Insights 2025

**Jul 4th, 7:00pm EDT**  
This session is going to inspire you to be great!

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## Session Details
- **Time:** 7:00 PM  
- **Session Name:** Special guest presenters  
- **Room Name:** [Register](https://experiences.criteo.com/winter-travel-2025#)

**Sebastian Poindexter**  
Sr. Technology Consultant  
OPENFORM

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## What was covered
As the winter season approaches, travelers across the Americas are shifting their plans, preferences, and booking behaviors. Join us on November 13th for a data-rich, conversation-driven webinar where we’ll unpack the latest insights from our global research, and sit down with Sun Country Airlines to hear how they’re turning trends into action.

### Key Topics:
- What agile event programs are and why they're essential
- Strategies and tools for building agile event marketing
- How to scale agile event programs without losing brand integrity or valuable data
- Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

### Your Hosts

**Shea Carr**  
Senior Manager Customer Acquisition  
Sun Country Airlines

**Sarah Rathamone**  
Director, Account Strategy New Verticals  
CRITEO

**Elaine Lim**  
Senior Data Analyst, Global Insights  
CRITEO

**Isis Phillips**  
Senior Account Strategist  
CRITEO

## What You'll Learn:
- Key winter travel trends and booking behaviors across the Americas
- How sentiment and spontaneity are driving last-minute travel decisions
- Real-world strategies from a leading travel brand during our fireside chat
- Actionable insights to optimize your campaigns and drive measurable results

### Run of show
- 12:00PM: Webinar Begins
- 12:15PM: 5 Tips for Creating Virtual Events
- 12:45PM: Closing - Final remarks from your hosts

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### Resource List
1. **A Guide to Agile Event Programs that Can Survive Anything**  
   [Download](http://go.splashthat.com/rs/985-MUN-268/images/EB-A-Guide-to-Agile-Event-Programs.pdf)
2. **Crisis Mode: Ideas for Managing Events in Challenging Situations**  
   [Register](https://splashthat.com/webinars/how-to-manage-events-in-crisis-mode)
3. **How to Build a Rock Solid Agile Events Program**  
   [Watch now](https://howtobuildarocksolidagileevent.splashthat.com/)

**Lucy Hernandez**  
Chief Creative Officer  
Openform  
Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.