Wheels Up: Winter Travel Insights 2025

Jul 4th, 7:00pm EDT
This session is going to inspire you to be great!

Session Details

Time: 7:00 PM
Session Name: Special guest presenters
Room Name: Register

Sebastian Poindexter
Sr. Technology Consultant
OPENFORM

What was covered

As the winter season approaches, travelers across the Americas are shifting their plans, preferences, and booking behaviors. Join us on November 13th for a data-rich, conversation-driven webinar where we’ll unpack the latest insights from our global research, and sit down with Sun Country Airlines to hear how they’re turning trends into action.

Key Topics:

What agile event programs are and why they're essential
Strategies and tools for building agile event marketing
How to scale agile event programs without losing brand integrity or valuable data
Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Your Hosts

Shea Carr
Senior Manager Customer Acquisition
Sun Country Airlines

Sarah Rathamone
Director, Account Strategy New Verticals
CRITEO

Elaine Lim
Senior Data Analyst, Global Insights
CRITEO

Isis Phillips
Senior Account Strategist
CRITEO

What You'll Learn:

Key winter travel trends and booking behaviors across the Americas
How sentiment and spontaneity are driving last-minute travel decisions
Real-world strategies from a leading travel brand during our fireside chat
Actionable insights to optimize your campaigns and drive measurable results

Run of show

12:00PM: Webinar Begins
12:15PM: 5 Tips for Creating Virtual Events
12:45PM: Closing - Final remarks from your hosts

Resource List

A Guide to Agile Event Programs that Can Survive Anything
Download
Crisis Mode: Ideas for Managing Events in Challenging Situations
Register
How to Build a Rock Solid Agile Events Program
Watch now

Lucy Hernandez
Chief Creative Officer
Openform
Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events.