# Spring and Summer Travel 2026: Turning Traveler Signals into Smarter Performance

**May 13th, 1:00pm EDT**  
Session Name: This session is going inspire you to be great!

## Speaker

**Sebastian Poindexter**  
*Sr. Technology Consultant, OPENFORM*

## Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

[Download](https://experiences.criteo.com/spring-summer-travel-webinar-2026#)

**Main Event: Special guest presenters**

## What was covered
Join us for a webinar exploring how traveler intent, sentiment, and booking behavior are evolving in a more complex, less predictable booking landscape.

In this session, experts will break down year‑over‑year shifts in booking windows, changes in cross-channel engagement, and what these patterns signal for upcoming campaigns. We’ll unpack how marketers can interpret intent signals more effectively, prioritize high‑impact moments, and adjust activation strategies as demand takes shape.

If you’re refining your Spring and Summer approach, this webinar will help you cut through complexity and focus on the consumer signals that drive bookings, with clear takeaways you can apply immediately.

### Key Topics:
- What agile event programs are and why they're essential
- Strategies and tools for building agile event marketing
- How to scale agile event programs without losing brand integrity or valuable data
- Steps you can take right now to introduce agile event marketing into your business

**Your hosts**

*Nadine Timpa*  
*Director of Sales, Retail Media Americas, Criteo*

*Ann Pyle*  
*Senior Manager, Global Content, Criteo*

### What You'll Learn:
- How Spring and Summer travel booking behaviors are evolving year-over-year
- What intent and sentiment signals matter most right now
- How marketers are adapting to changing booking windows
- How demand is shifting across regions and trip types
- Ways to activate across channels without overinvesting too early

### Resource List
1. **A Guide to Agile Event Programs that Can Survive Anything**  
   Explore why dynamic leaders are building strategies for agile event marketing.  
   [Download](http://go.splashthat.com/rs/985-MUN-268/images/EB-A-Guide-to-Agile-Event-Programs.pdf)

2. **Crisis Mode: Ideas for Managing Events in Challenging Situations**  
   Learn strategies and lessons from top event marketing leaders.  
   [Register](https://splashthat.com/webinars/how-to-manage-events-in-crisis-mode)

3. **How to Build a Rock Solid Agile Events Program**  
   Explore modern methods for event marketing.  
   [Watch now](https://howtobuildarocksolidagileevent.splashthat.com/)

### Turn emerging traveler behaviors into measurable results
Join us for a webinar exploring how traveler intent, sentiment, and booking behaviors are evolving.  
In this session, experts will break down year-over-year shifts in booking windows and what these patterns signal.