# Spring Shopping Moments: Driving Growth with Retail & Performance Media

**Date:** Jul 4th  
**Time:** 7:00pm EDT

## Session Overview
This session is going to inspire you to be great!

## Key Topics:
- What agile event programs are and why they're essential
- Strategies and tools for building agile event marketing
- How to scale agile event programs without losing brand integrity or valuable data
- Steps you can take right now to introduce agile event marketing into your business

**Sebastian Poindexter**  
**Position:** Sr. Technology Consultant  
**Company:** OPENFORM

## What was covered
Register for our webinar to discover how brands and retailers can analyze shopper behavior, spot emerging trends, and use data-driven strategies to optimize your Spring campaigns. Industry experts will break down how to understand what your customers are searching for and how they shop—so you can meet demand at just the right moment.

**Key Learning Outcomes:**  
- Understand shopper search behavior across retail and performance media.
- Differentiate trends between new vs. returning shoppers.
- Learn how to optimize the path from discovery to conversion.
- Implement data-driven strategies to enhance the 2025 spring shopping season.

## Your Hosts
  
**Michelle DeWitt**  
**Position:** Sr. Manager, Retail Media  
**Company:** Criteo

**Daniella Ayala**  
**Position:** Manager, Account Strategy  
**Company:** Criteo

**Arash Noori**  
**Position:** Sr. Manager, RM Americas Analytics  
**Company:** Criteo

## Resource List
### 01  
**Title:** A Guide to Agile Event Programs that Can Survive Anything  
**Description:** Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.  
[Download](http://go.splashthat.com/rs/985-MUN-268/images/EB-A-Guide-to-Agile-Event-Programs.pdf)

### 02  
**Title:** Crisis Mode: Ideas for Managing Events in Challenging Situations  
**Description:** Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.  
[Register](https://splashthat.com/webinars/how-to-manage-events-in-crisis-mode)

### 03  
**Title:** How to Build a Rock Solid Agile Events Program  
**Description:** The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.  
[Watch now](https://howtobuildarocksolidagileevent.splashthat.com/)