# Joy to the Journey

**Sep 16th, 1:00pm EDT**  
Tuesday, Sept 16 > 1-3 pm ET  
Wednesday, Sept 17 > 1-3 pm ET

### Session Details  
**7:00 PM**  
Session Name  
Room Name  
This session is going inspire you to be great!

Sebastian Poindexter  
Sr. Technology Consultant  
OPENFORM

### Resource Title  
Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.  
[Download](https://experiences.criteo.com/joytothejourney#)  
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### Main Event  
Special guest presenters  
**12:00-1:00 PM**

### Session Description  
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**Key Topics:**
- What agile event programs are and why they're essential
- Strategies and tools for building agile event marketing
- How to scale agile event programs without losing brand integrity or valuable data
- Steps you can take right now to introduce agile event marketing into your business

### What You’ll Learn  
We believe commerce should feel less like a transaction and more like a connection. That’s why we created **Joy to the Journey**, a two-day virtual event designed to help marketers turn friction into flow and engagement into growth during peak shopping season.  
**Day 1** tackles what’s missing in the shopping experience and how Criteo is helping brands, agencies, retailers, and media owners create richer, more relevant journeys that delight customers both onsite and off.  
**Day 2** is all about action. Get expert tips, creative ideas, and tactical guidance from industry pros to maximize holiday performance and drive measurable outcomes—right now.

### Day 1 Sessions
**Register to Access the On-Demand Sessions**  
[Check out the sessions for day one and the times they were originally presented below:](https://experiences.criteo.com/joytothejourney#rsvp)

### Day 2 Sessions  
**Register to Access the On-Demand Sessions**  
[Check out the sessions for day two and the times they were originally presented below:](https://experiences.criteo.com/joytothejourney#rsvp)

### Run of Show  
**12:00PM**  
Webinar Begins  
Opening remarks from your hosts  
**12:15PM**  
5 Tips for Creating Virtual Events  
**12:45PM**  
Closing  
Final remarks from your hosts

#### Resource List  
**01**  
A Guide to Agile Event Programs that Can Survive Anything  
[Download](http://go.splashthat.com/rs/985-MUN-268/images/EB-A-Guide-to-Agile-Event-Programs.pdf)  
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**02**  
Crisis Mode: Ideas for Managing Events in Challenging Situations  
Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.  
[Register](https://splashthat.com/webinars/how-to-manage-events-in-crisis-mode)  
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**03**  
How to Build a Rock Solid Agile Events Program  
The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.  
[Watch now](https://howtobuildarocksolidagileevent.splashthat.com/)  
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### Conclusion  
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