From Storytelling to Sales: Driving Results with Onsite Video

Date: Jul 4th, 7:00pm EDT
Session Name: Room Name
Description: This session is going to inspire you to be great!

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Speaker: Sebastian Poindexter
Position: Sr. Technology Consultant
Company: OPENFORM

Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.
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12:00-1:00 PM
Main Event: Special guest presenters
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From Storytelling to Sales: Driving Results with Onsite Video
Date: May 29, 2025
Time: 10:30 am – 11:00 am EDT; 4:30 pm - 5:00 pm CET
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What was covered:
Join us to learn about Onsite Video, Criteo’s new Retail Media offering designed to enable advertisers to engage shoppers with high-impact video formats at key moments in the purchase journey. We’ll discuss key benefits, use cases, and demonstrate how Onsite Video bridges the gap between brand storytelling and commerce, delivering impactful engagement and measurable performance.

Key Topics:

• What agile event programs are and why they're essential
• Strategies and tools for building agile event marketing
• How to scale agile event programs without losing brand integrity or valuable data
• Steps you can take right now to introduce agile event marketing into your business

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Your Hosts

Mark Williamson
Assistant Vice President, Retail Media, COSTCO

Stacy Freedman
Head of Agency Development, WPP, Americas, Criteo

Greg Paladino
Director, Product Marketing, Commerce Max, Criteo

Run of show

12:00PM
Webinar Begins - Opening remarks from your hosts
12:15PM
5-Tips for Creating Virtual Events
12:45PM
Closing - Final remarks from your hosts

Resource List

1. A Guide to Agile Event Programs that Can Survive Anything
   Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.
   Download

2. Crisis Mode: Ideas for Managing Events in Challenging Situations
   Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.
   Register

3. How to Build a Rock Solid Agile Events Program
   The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.
   Watch now

On-Demand Webinar Available Now!
Join us to learn about Onsite Video, Criteo’s new Retail Media offering. Register today to get the on-demand webinar!

Key Topics:

• Discover How Video is Transforming the Industry
• Unboxing Onsite Video: What It Is & How It Works
• Real Stories, Real Impact: Hear Directly from Costco
• Pro Tips to Maximize your Results as a Part of Holistic, Full-Funnel Campaigns
• What’s Next on the Innovation Roadmap

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