# Anatomy of Commerce Data

### Jul 4th, 7:00pm EDT

**Session Name**  
**Room Name**  
This session is going inspire you to be great!

### Speaker
  
**Sebastian Poindexter**  
Sr. Technology Consultant  
OPENFORM

### Resource Title
Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

[Download](https://experiences.criteo.com/anatomy-of-commerce-data#)

### Main Event
**Time:** 12:00-1:00 PM  
**Special guest presenters**

- Bullet Point Copy

**Anatomy of Commerce Data**  
How Criteo’s Commerce Audiences unlock the value of pre- and post-purchase signals.  
**Date:** October 15, 2024  
**Time:** 10:00am – 11:00am EDT

[REGISTER NOW](https://experiences.criteo.com/anatomy-of-commerce-data#rsvp)

### What was covered
Commerce Data is a powerful tool which, if harnessed and properly deployed, can help advertisers better connect and engage with consumers and give them an advantage against the competition. But not all commerce data is created equal.

At Criteo, we believe that insights from across the shopping journey are required to reach your best customers, including pre-purchase data (aka intent data) and purchase data (aka conversion data).

Register today to explore the power of Criteo's Commerce Data with us, and gain valuable insights into how pre- and post-purchase signals can help you reach your best customers.

### Key Topics:

- What agile event programs are and why they're essential
- Strategies and tools for building agile event marketing
- How to scale agile event programs without losing brand integrity or valuable data
- Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

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### What You’ll Learn
- Commerce Data is a powerful tool which, if harnessed and properly deployed, can help advertisers better connect and engage with consumers and give them an advantage against the competition.
- Insights needed from across the shopping journey are required to reach your best customers, including pre-purchase and purchase data.

### Your Hosts
  
**Kevin Boyrivent**  
Director Product Strategy, Supply Solutions

**Alex Fitton**  
Sales Director, Agency

### Run of Show
**12:00PM**  
Webinar Begins  
Opening remarks from your hosts

**12:15PM**  
5 Tips for Creating Virtual Events

**12:45PM**  
Final remarks from your hosts

Grab your favorite snack and tune in.