Criteo’s Addressability Strategy for Retailer Partners
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03/13/2023
7:00pm
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One of the top questions our clients ask is how to navigate the post-third-party cookie advertising landscape as the digital advertising ecosystem is swiftly preparing for the planned deprecation of third-party cookies on Chrome – a change that will significantly impact the approach marketers take to deliver personalized and relevant advertising to consumers.
As a continuation of our efforts to educate and share our perspective on the changes affecting addressability, in this webinar, Criteo will focus on how third-party cookie deprecation will impact Retailers and how they can work with Criteo to ensure success in a cookieless future.
Criteo is utilizing a multi-pronged addressability strategy to future-proof advertising because a one-size-fits-all approach is not able to meet the needs of all media buyers and sellers.
In this session, Criteo’s Nola Solomon, SVP Go-to-Market, looks at how the depreciation of the third party cookie impacts retailers and how DTC advertisers can utilize Criteo’s multi-pronged approach to addressability to ensure success for their advertising partners.
Submit your details to get access to the on-demand webinar, to better understand how to future-proof your business through addressable advertising
See you soon!
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