Criteo’s Addressability Strategy for Brand Partners

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Addressability without cookies is an evolving discussion, but with the right approach, marketers can still deliver relevant advertising experiences to consumers while safeguarding their privacy.

As a continuation of our efforts to educate and share our perspective on the changes affecting addressability, in this webinar, Criteo will focus on how third-party cookie deprecation will impact media brands and how they can work with Criteo to ensure success in a cookieless future.

Criteo is utilizing a multi-pronged addressability strategy to future-proof advertising because a one-size-fits-all approach is not able to meet the needs of all media buyers and sellers.

In this session, Criteo’s Nola Solomon, SVP Go-to-Market, looks at how the depreciation of the third-party cookie impacts brands and how media buyers can utilize Criteo’s multi-pronged approach to addressability to ensure success for their advertising partners.

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