Criteo’s Addressability Strategy for Agency Partners
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12/07/2023 10:00am - 10:45am
ON-DEMAND VIDEO AVAILABLE
The advertising industry is notorious for constant re-invention, and this coming year promises to be one of its most dynamic yet.
The digital advertising ecosystem is preparing for the planned deprecation of third-party cookies on Chrome, which will significantly change the approach marketers are required to deliver personalized and relevant advertising to consumers.
As a continuation of our efforts to educate and share our perspective on the changes affecting addressability, in this webinar, Criteo will focus on how third-party cookie deprecation will impact media agencies and how they can work with Criteo to ensure success in a cookieless future.
Criteo is utilizing a multi-pronged addressability strategy to future-proof advertising because a one-size-fits-all approach is not able to meet the needs of all media buyers and sellers.
In this session, Criteo’s Nola Solomon, SVP Go-to-Market, looks at how the depreciation of the third party cookie impacts media agencies and how media buyers can utilize Criteo’s multi-pronged approach to addressability to ensure success for their advertising partners.
Submit your details to get access to the on-demand webinar, to better understand how to future-proof your business through addressable advertising.
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