/2026-01/retail-media/accounts/{account-id}/creatives/{creative-id} - Criteo Docs

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Endpoint

/2026-01/retail-media/accounts/{account-id}/creatives/{creative-id}

cURL Example

curl --request PUT \
  --url https://api.criteo.com/2026-01/retail-media/accounts/{account-id}/creatives/{creative-id} \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "name": "<string>",
  "retailerId": 123,
  "templateId": 123,
  "templateVariableValues": [
    {
      "id": "<string>",
      "choiceVariableValue": {
        "chosenOptions": [
          "<string>"
        ]
      },
      "colorVariableValue": {
        "color": "<string>"
      },
      "filesVariableValue": {
        "assetIds": [
          "<string>"
        ]
      },
      "hyperlinkVariableValue": {
        "url": "<string>"
      },
      "textVariableValue": {
        "text": "<string>"
      },
      "videoVariableValue": {
        "duration": "<string>",
        "height": 123,
        "url": "<string>",
        "width": 123
      }
    }
  ],
  "brandId": 123,
  "id": "<string>"
}
'

Python Example

import requests

url = "https://api.criteo.com/2026-01/retail-media/accounts/{account-id}/creatives/{creative-id}"

payload = {
    "name": "<string>",
    "retailerId": 123,
    "templateId": 123,
    "templateVariableValues": [
        {
            "id": "<string>",
            "choiceVariableValue": { "chosenOptions": ["<string>"] },
            "colorVariableValue": { "color": "<string>" },
            "filesVariableValue": { "assetIds": ["<string>"] },
            "hyperlinkVariableValue": { "url": "<string>" },
            "textVariableValue": { "text": "<string>" },
            "videoVariableValue": {
                "duration": "<string>",
                "height": 123,
                "url": "<string>",
                "width": 123
            }
        }
    ],
    "brandId": 123,
    "id": "<string>"
}
headers = {
    "Authorization": "Bearer <token>",
    "Content-Type": "application/json"
}

response = requests.put(url, json=payload, headers=headers)

print(response.text)

JavaScript Example

const options = {
  method: 'PUT',
  headers: {Authorization: 'Bearer <token>', 'Content-Type': 'application/json'},
  body: JSON.stringify({
    name: '<string>',
    retailerId: 123,
    templateId: 123,
    templateVariableValues: [
      {
        id: '<string>',
        choiceVariableValue: {chosenOptions: ['<string>']},
        colorVariableValue: {color: '<string>'},
        filesVariableValue: {assetIds: ['<string>']},
        hyperlinkVariableValue: {url: '<string>'},
        textVariableValue: {text: '<string>'},
        videoVariableValue: {duration: '<string>', height: 123, url: '<string>', width: 123}
      }
    ],
    brandId: 123,
    id: '<string>'
  })
};

fetch('https://api.criteo.com/2026-01/retail-media/accounts/{account-id}/creatives/{creative-id}', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

PHP Example

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://api.criteo.com/2026-01/retail-media/accounts/{account-id}/creatives/{creative-id}",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "PUT",
  CURLOPT_POSTFIELDS => json_encode([
    'name' => '<string>',
    'retailerId' => 123,
    'templateId' => 123,
    'templateVariableValues' => [
        [
                'id' => '<string>',
                'choiceVariableValue' => [
                                'chosenOptions' => [
                                                                '<string>'
                                ]
                ],
                'colorVariableValue' => [
                                'color' => '<string>'
                ],
                'filesVariableValue' => [
                                'assetIds' => [
                                                                '<string>'
                                ]
                ],
                'hyperlinkVariableValue' => [
                                'url' => '<string>'
                ],
                'textVariableValue' => [
                                'text' => '<string>'
                ],
                'videoVariableValue' => [
                                'duration' => '<string>',
                                'height' => 123,
                                'url' => '<string>',
                                'width' => 123
                ]
        ]
    ],
    'brandId' => 123,
    'id' => '<string>'
  ]),
  CURLOPT_HTTPHEADER => [
    "Authorization: Bearer <token>",
    "Content-Type: application/json"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

Go Example

package main

import (
    "fmt"
    "strings"
    "net/http"
    "io"
)

func main() {

url := "https://api.criteo.com/2026-01/retail-media/accounts/{account-id}/creatives/{creative-id}"

payload := strings.NewReader("{\n  \"name\": \"<string>\",\n  \"retailerId\": 123,\n  \"templateId\": 123,\n  \"templateVariableValues\": [\n    {\n      \"id\": \"<string>\",\n      \"choiceVariableValue\": {\n        \"chosenOptions\": [\n          \"<string>\"\n        ]\n      },\n      \"colorVariableValue\": {\n        \"color\": \"<string>\"\n      },\n      \"filesVariableValue\": {\n        \"assetIds\": [\n          \"<string>\"\n        ]\n      },\n      \"hyperlinkVariableValue\": {\n        \"url\": \"<string>\"\n      },\n      \"textVariableValue\": {\n        \"text\": \"<string>\"\n      },\n      \"videoVariableValue\": {\n        \"duration\": \"<string>\",\n        \"height\": 123,\n        \"url\": \"<string>\",\n        \"width\": 123\n      }\n    }\n  ],\n  \"brandId\": 123,\n  \"id\": \"<string>\"}")

req, _ := http.NewRequest("PUT", url, payload)

req.Header.Add("Authorization", "Bearer <token>")
    req.Header.Add("Content-Type", "application/json")

res, _ := http.DefaultClient.Do(req)

defer res.Body.Close()
    body, _ := io.ReadAll(res.Body)

fmt.Println(string(body))
}

Java Example

HttpResponse<String> response = Unirest.put("https://api.criteo.com/2026-01/retail-media/accounts/{account-id}/creatives/{creative-id}")
  .header("Authorization", "Bearer <token>")
  .header("Content-Type", "application/json")
  .body("{\n  \"name\": \"<string>\",\n  \"retailerId\": 123,\n  \"templateId\": 123,\n  \"templateVariableValues\": [\n    {\n      \"id\": \"<string>\",\n      \"choiceVariableValue\": {\n        \"chosenOptions\": [\n          \"<string>\"\n        ]\n      },\n      \"colorVariableValue\": {\n        \"color\": \"<string>\"\n      },\n      \"filesVariableValue\": {\n        \"assetIds\": [\n          \"<string>\"\n        ]\n      },\n      \"hyperlinkVariableValue\": {\n        \"url\": \"<string>\"\n      },\n      \"textVariableValue\": {\n        \"text\": \"<string>\"\n      },\n      \"videoVariableValue\": {\n        \"duration\": \"<string>\",\n        \"height\": 123,\n        \"url\": \"<string>\",\n        \"width\": 123\n      }\n    }\n  ],\n  \"brandId\": 123,\n  \"id\": \"<string>\"}")
  .asString();

Required Authorization

• Authorization: Bearer

Path Parameters

• account-id: External account id containing the creative (string, required)
• creative-id: Creative to update (string, required)

Body

• name: The name of the creative (string, required)
• retailerId: The retailer associated to the creative (integer, required)
• templateId: The creative template used for this creative (integer, required)
• templateVariableValues: The template chosen values (object[], required)
• brandId: The brand associated to the creative (integer, optional)
• id: (string | null, optional)

Response

• 201 - Creative updated