Metrics & Dimensions (Fill Rate Report) - Criteo Docs
Introduction
In this page, you will find all the metrics and dimensions that are currently supported in the reports for Supply Side accounts:
- Revenue Report: provides attributed performance data from campaigns.
- Fill Rate Report: provides summary of placement opportunities and impression filled and covered in retailer(s) inventory.
Please note that some of the metrics and dimensions listed here are currently supported only through the API.
Fill Rate Report
Dimensions
| Dimensions | Description |
|---|---|
date |
The date of when reported activity took place occurred |
retailerId |
The retailer ID that is associated with the report activities. This will be the same id provided in the API call |
retailerName |
The retailer name that is associated to the report activity. |
environment |
The environment where the ad was rendered on. Options will include web, mobile and app |
pageTypeName |
The page type where the ad was rendered |
placementId |
The id of the placement where the ad creative was displayed. |
placementName |
The name of the placement where the ad creative was displayed. |
adServerType |
The ad server where the ad was rendered on. Value: Criteo and GAM |
retailerCategoryId |
The retailer category provides the type of product the SKU belongs to. This field provides the ID of that product type. |
retailerCategoryName |
The name of that product type |
servedCategory |
The category breadcrumb of the retailer page where ads are rendered |
Metrics
| Dimensions | Description |
|---|---|
availablePlacements |
The number of available placements that were available to fill, including non-deliverable and deliverable placements. |
clicks |
The total count of all click events Formula: placementClicksproductClicks |
coverageRate |
The number of covered placements divided by the number of deliverable placements |
coveredPlacements |
A placement with candidates where Criteo has provided SKUs or line-items in the ad response |
cpc |
Average cost-per-click Formula: openAuctionRevenue/clicks or preferredDealsRevenue/clicks |
cpm |
Average cost per mille, calculated by: Formula: preferredDealsRevenue/impressions - 1000 |
deliverablePlacements |
Available placement that the retailer allowed Criteo to run an auction for |
fillRate |
The number of times a deliverable placement on a page was populated with an ad... Formula: placementImpressions/deliverablePlacements |
impressions |
An impression represents each time an ad renders on a page, regardless of clicks or views. |
netRevenue |
The total revenue from brand spend for the retailer |
nonDeliverablePlacements |
A non-deliverable placement is a placement against which Criteo is not allowed by the retailer to run an auction. |
pageViews |
The count of unique ad calls on a retailer network... |
placementClicks |
Total count of the click events that occur when a user clicks a placement |
placementImpressions |
The number of placement impressions. |
placementImpressionsCTR |
The percentage of shoppers who clicked an ad placement... Formula: ( placementClicks + productClicks) / placementImpressions |
placementImpressionsRevenue |
The total revenue generated by placement impressions of CPM ads |
placementsWithCandidates |
A placement with candidates is a placement... where Criteo is allowed by the retailer to run an auction and has sufficient information and demand to run it. |
productClicks |
Total count of the click events that occur when a user clicks a product in a placement |
productClicksRevenue |
The total revenue generated by product clicks of CPC ads |
productImpressions |
The number of filled product impressions |
productImpressionsCTR |
The number of clicks divided by the number of product impressions... Formula: productClicks/productImpressions |
revenue |
The total revenue generated on the set date. |
unfilledPlacements |
The number of unfilled placements |
workingMedia |
The total spend paid by the brand |
Fill Rate Unfilled Reasons
| Reason | Definition |
|---|---|
| Uncovered | |
totalUnfilledPlacements |
The number of available ad placements that did not serve any impressions. |
unfilledNotEnoughDemand |
There is not enough line items eligible... |
uncoveredBrokenPlacement |
Ads returned to the retailer... |
uncoveredFilteredOutDemand |
Filtering reasons are the set of reasons... |
uncoveredNoDemandBrandedKeywordConquestingDisabled |
Available opportunities without candidate campaigns... |
uncoveredNoDemandBrandedKeywordConquestingEnabled |
Available opportunities without candidate campaigns... |
uncoveredNoDemandUnbrandedInventory |
Ad placements available on general (non-branded) inventory... |
uncoveredNotPainted |
Ads returned to the retailer but not displayed... |
uncoveredSearchTermWithoutCategory |
Ad placements on keywords... |
| Undeliverable | |
nondeliverableBlockedOptOut |
Ad placements for opt-out users... |
nonDeliverableBlockedPageCategory |
Ad placements on pages where you have blocked... |
nonDeliverableInsufficientOrganicResults |
Ad placements where the page does not have... |
nonDeliverableTestPlacement |
These are ad placements that are still in testing... |
nonDeliverableUnmappedCategories |
Ad placements on category and merchandising pages... |
nonDeliverablePagesWithUnknownProducts |
Product pages where items can’t be identified... |