快讯 - 超2000家品牌通过 Criteo 在 ChatGPT上投放广告

平台

• 商业媒体平台: 开放互联网的互联商业媒体环境
• Commerce Growth: 为出海企业提供全球广告资源
• Commerce Max: 助力出海企业通过电商平台提升业绩
• Commerce Grid: 为媒体方提供更多商机
• Commerce Yield: 为零售商、媒体方提供更多商机

我们的业务

针对出海企业-新客获取与再营销等广告业务

解决方案

• 按机构类型划分

  • 出海企业助力出海业务 - 新客获取与再营销广告投放
  • 零售商借助零售媒体创造增量收入
  • 媒体方借助商业数据的力量，实现收入快速增长
  • 代理商借助商业智能实现差异化并创造价值

• 按行业划分

  • 消费电子产品激活智能广告新势能
  • 美妆品牌20年+电商数据赋能，助力美妆品牌实现精准投放。
  • 旅游品牌助力旅游业出海企业实现从行程检索到预定的深度转化

重磅新闻

Criteo 近日宣布其已成为首家与OpenAI达成广告试点合作的广告技术公司，相关合作将率先在美国的 ChatGPT 免费版及 Go 版正式落地。

亮点

覆盖触达至转化的精准增长引擎

• 新客获取AI+电商数据 - 精准触达品牌新客

• 客户留存深度挖掘现有客户价值，提升客户终身价值

• 再营销通过个性化的广告激活高潜未转化人群

• 商业受众基于真实消费数据的 Commerce Audiences受众人群包，精准发现并留住高价值客户。

• 视频广告充满互动效果的视频广告最大化广告效果

• GO Campaigns实现广告自动化、跨渠道投放

• 商业AI20年+电商数据赋能的AI技术

• 零售媒体

  • 零售媒体通过围绕数字销售点的相关广告实现购物者覆盖和转化

资源

2026春夏旅游业趋势报告 最新！

资源中心

• 出海资源
  • 最新洞察与资讯助力出海企业的最新资源
  • 成功案例他人如何与Criteo合作实现其目标
  • 零售媒体了解我们针对生态系统的多管齐下的在线识别消费者能力策略

成功案例

阿迪达斯（adidas ）利用“商业增长”模式拓展新客户群

+66%提升底部漏斗广告支出回报率（ROAS）
+81%提升中部漏斗广告支出回报率（ROAS）

关于我们

• 公司简介: 了解Criteo
• 投资者: 投资者信息
• 新闻: 相关新闻资讯
• 职业机会: 探索开放的机遇
• 可持续发展: Criteo 可持续发展之道
• 信任中心: 广告道德、隐私、安全与商业诚信实践

Dynamic Retargeting

Turn missed moments into money

Re-engage visitors with dynamic, personalized ads across the web and social. Maximize performance with campaigns optimized by AI built for commerce.

The best retargeting in the business

Efficiency and performance are the name of the game--we’ve been delivering that at scale for 20 years.

Proven performance with measurable impact

Criteo AI is trained on trillions of commerce data points to predict the optimal moment, bid, and product for every ad. Integration with GA4 and other third-party measurement proves incremental lift.

Personalization that predicts the next purchase

We combine your data with our AI to go beyond the last product viewed, using deep commerce insights to dynamically recommend items each shopper is most likely to buy next, lifting engagement and conversion rates.

Premium, multi-channel reach

Ensure your ads show up wherever shoppers browse and buy. We connect high-value shoppers across brand-safe, premium publishers, top social channels, and multiple formats, including video, rich media, and dynamic.

Features

Smart retargeting built for big returns

Get the most value for your money.

Predictive bidding technology optimizes in real time based on intent and conversion probability to maximize ROAS and spend efficiency. Our vast and granular commerce data delivers a high level of predictive accuracy, to ensure you meet your budget and your objectives.

Serve the right ad for every shopper.

Dynamic Creative Optimization+ technology automatically updates ads with live prices, availability, and personalized product recommendations. Criteo’s commerce AI uses 120+ shopper intent signals to create a unique ad for every user designed to get the highest engagement.

Prove impact.

We provide incrementality-ready measurement to show the true impact of campaigns. Easily integrate with Google Analytics 4 and other third-party tools to measure incremental sales and optimize based on true performance.

Have questions?

Check our FAQs section or ask our Criteo Assistant.

FAQs

How is Criteo dynamic retargeting different from other retargeting solutions?

Criteo personalizes every impression in real time, ranking products a shopper viewed, added to cart or is likely to buy next.