The Travel Industry & Coronavirus: Global Booking Patterns, Trends, and the Future | Criteo
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The Travel Industry & Coronavirus: Global Booking Patterns, Trends, and the Future
The impact of coronavirus has been fluid since the initial outbreak, and we've seen traveler tendencies shift almost daily since.
Updated on December 15, 2022
With the rapid spread of coronavirus and government-imposed travel restrictions being exercised around the world, the travel industry is in the midst of one of its toughest periods to date. What makes this situation especially difficult is that the impact is being felt across the entire ecosystem and not just one component.
Global Travel Trends in Q1 2020
Countries in the EU as well as the US are nearing the same 25% index bottom that was seen in China and Taiwan from Feb. 9 to March 9. More recently, we saw a similar pattern from February 19 to March 16 in South Korea.
Bookings in Europe Drop After EU Travel Ban and Global Travel Restrictions
The EU’s drop in bookings occurred at a slower pace than it did in the US.
The Decline in Americas Bookings
Traveler anxiety really began to take hold during the week of February 9, two days after the first case of coronavirus in the US was announced.
Understanding the Trajectory
While we continue to monitor travel activity and work together to understand the impact of the coronavirus and shutdowns in different regions around the world, it’s important to recognize how collaborative and generally positive people have been:
- Monitoring global trends like these can give us clues into recovery times for travel in impacted areas
- Being open and collaborative as partners can help bring about a quicker resolution to an industry-wide challenge
- Consumer travel behavior will change in the future – so thinking about how to engage people the right way when the time is right
We appreciate everyone’s collective effort and positivity surrounding such tough set of circumstances and we will continue to do our part and help in any way we can.