The Criteo Commerce Trends Dashboard: Data from Over 20 Countries & 600 Product Categories | Criteo
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The Criteo Commerce Trends Dashboard: Data from Over 20 Countries & 600 Product Categories
View, analyze, compare, and contrast our commerce data from around the world and across 600 product categories to understand trends and adapt plans.
Updated on September 26, 2023
With our network of more than 25,000 brands, retailers, and publishers, 4 billion product SKUs, and 2.5 billion active shoppers, Criteo is able to leverage the world’s largest commerce dataset to drive commerce outcomes across the open internet. We’re committed to making our commerce insights available to all.
The dashboard includes year over year monthly sales trends data for 2020 and 2021, and daily sales trends data for 2021 to date. This commerce trends data is from 20 countries around the world and includes granular insights on 600 product categories and subcategories.
Using the Criteo Commerce Trends Dashboard
The YoY (Year Over Year) Monthly Trends view gives you an at-a-glance snapshot of how sales for specific product categories and subcategories have been trending. Simply select the Country, Product Category, and Product Subcategory using the dropdown menus to see the trends you’re interested in.
For example, in the chart below, we can see that in the US, the Dresses subcategory is experiencing massive growth, with sales up 178% in May 2021 vs. May 2020.
This chart shows that in the UK, laptop sales peaked in February, up 91% vs. last February, and climbed again from April to May.
The 2021 Daily Trends view provides more granularity, showing day-by-day, week-by-week trends to help marketers and media owners make immediate adjustments to campaigns and inventory. To use this tool, click on “Go to 2021 Daily Trends” in the bottom menu bar. Then, select the desired Country and Product Category. Use the slider to select the date range.
For example, the chart below shows that wine sales in Germany hit a peak on May 2, with an 83% increase compared to early January 2021.
And this chart shows that hair care products were hot throughout Q2 in Japan, with shampoo and conditioner and hair styling tools leading the pack.
What the Numbers Mean
Let’s stick with the German wine sales example. On May 2 the “Wine” subcategory was indexing at 183 in our data. This means that if we saw, on average, 100 sales per day of wine from January 1-14 (the baseline), and then we saw 183 sales of wine on May 2, we could say that sales of wine increased by 83% in Germany on May 2.
Commerce Trends for All
Winning in commerce media means understanding the trends driving the market. We’re here to help both marketers and media owners get the data they need to succeed. Dig into our data below or view the full screen dashboard here.