Meet **Criteo GO**: now with access to emerging advertising opportunities inside **ChatGPT**. [Learn more](/content/blog/machine-learning-basics/#/index.html) ### Platform - [Commerce Media Platform: The connected commerce media environment for the open internet](/content/platform/commerce-media-platform/index.html) - [Commerce Growth: For marketers & agencies looking for automated acquisition & retention](/content/platform/commerce-growth/index.html) - [Criteo GO: Self-service performance advertising powered by Criteo AI](/content/go/index.html) - [Commerce Max: For brands & agencies looking for retail media on the open internet](/content/platform/commerce-max/index.html) - [Commerce Grid: For media owners, agencies, and retailers looking to connect media and commerce with programmatic](/content/platform/commerce-grid/index.html) - [Commerce Yield: For retailers, marketplaces & commerce companies looking to control, scale, and maximize digital asset monetization](/content/platform/commerce-yield/index.html) ### Technology - [Addressability: Learn about our multi-pronged addressability strategy for the ecosystem](/content/solutions/addressability/index.html) - [Commerce AI: Reach your goals faster with advanced AI that thinks like a shopper](/content/technology/commerce-ai/index.html) - [Predictive Bidding: Bids based on the predicted value of each user to save you money](/content/technology/predictive-bidding/index.html) - [Product Recommendations: Intent-based recommendations that drive more sales](/content/technology/product-recommendations/index.html) - [Shopper Graph: Connects shopper IDs & commerce data to scale and optimize your campaigns](/content/technology/shopper-graph/index.html) ### Blog **Introducing Agentic Audiences** ### Solutions By Business - [For Advertisers: Connect products to people with performance media and retail media](/content/business/advertisers/index.html) - [For Retailers: Earn incremental revenue with retail media](/content/business/retailers/index.html) - [For Media Owners: Grow revenue faster with the power of commerce](/content/business/media-owners/index.html) - [For Agencies: Differentiate and deliver value with commerce intelligence](/content/business/agencies/index.html) By Industry - [For Beauty Brands: See how our deep Beauty data and expertise power smarter full-funnel advertising](/content/industry/beauty/index.html) - [For Travel Brands: Go from browsing to booking faster with Criteo’s full-funnel advertising solutions](/content/industry/travel/index.html) - [For CE Brands: Reach the right electronics shoppers with performance media and retail media powered by commerce intelligence.](/content/industry/consumer-electronics/index.html) ### Blog **What’s next for retail media: A 2026 outlook** ### Capabilities Performance Media - [Customer Acquisition: Reach new people who are likely interested in you but don't know you yet](/content/solutions/customer-acquisition/index.html) - [Customer Retention: Increase customer lifetime value from people who already know you](/content/solutions/customer-retention/index.html) - [Dynamic Retargeting: Increase conversions from people who know you with personalized product ads](/content/solutions/dynamic-retargeting/index.html) - [Commerce Audiences: Find (and keep) your next best customer with Commerce Audiences built on real shopper data.](/content/solutions/commerce-audiences/index.html) - [Video Advertising: Drive discovery and engagement with online video](/content/solutions/video-advertising/index.html) - [GO Campaigns: Cross-channel performance — simplified for brands of any size.](/content/solutions/go-campaigns/index.html) Retail Media - [Retail Media: Reach and convert shoppers with relevant ads near the digital point of sale](/content/solutions/retail-media/index.html) ### Resources General - [Resource Center: Reports, guides, webinars, and more to inform your ad strategy](/content/resources/index.html) - [Blog: Fresh insights on commerce media and digital advertising](/content/blog/index.html) - [Success Stories: How others have realized their goals by partnering with Criteo](/content/success-stories/index.html) - [Consumer Trends: The latest consumer data for 20 countries and 600+ product categories](/content/consumer-insights-dashboard/index.html) - [Glossary: Definitions of the most common digital advertising terminology](/content/digital-advertising-glossary/index.html) - [Help Center: FAQs, guides, and more to help you maximize your Criteo campaigns](/content/help-center/index.html) - [Events: See where Criteo will be next](/content/events/index.html) Creative Formats - [Digital Ad Formats: Explore our ad formats for video, adaptive, rich media, and more](/content/digital-ad-formats/index.html) - [Ad Gallery: Real-world examples for a variety of formats, verticals, and regions](/content/ad-gallery/index.html) - [Dynamic Creative Optimization+: Real-time creative decisioning that scales to make sure your ads are seen](/content/technology/dco/index.html) ### About - [Company: Get to know Criteo](/content/company/index.html) - [Investors: Information for investors](http://criteo.investorroom.com/) - [In the News: Press releases and mentions](/content/news/index.html) - [Diversity, Equity and Inclusion: Our DEI pillars, goals, and more](https://careers.criteo.com/en/working-at-criteo/diversity-inclusion/) - [Sustainability: Our approach for a sustainable future](/content/sustainability/index.html) - [Trust Center: Our ad ethics, privacy, security and business integrity practices](/content/trust-center/index.html) - [Careers: Explore open opportunities](https://careers.criteo.com/en/) ### What is Machine Learning? A Quick Guide In this brief guide, we’ll discuss exactly what machine learning can do across a number of real life applications. And how it’s viewed across a number of different industries. Updated on December 1, 2025 For decades, the rise of machines—and what that means for humans—has been a hot topic. Machine learning is a concept that has applications far and wide. Yet many haven’t heard of it, or don’t understand it, or even fear it. ### Machine Learning: The Real-Life Edition Intelligent machines have already become an integral part of our lives, helping us navigate the world. As our recently published Commerce and Digital Marketing Outlook report shows, marketers are embracing the rise of voice shopping, and machine learning can make it possible to analyze huge amounts of data and take action with a speed and precision that humans simply can’t match. ### How retailers and brands can leverage machine learning Machine learning removes tedious data preparation and analysis work to free up marketing staff to work on creative ideas, fueled by real-time behavioral data. Human teams can use machines to deliver personalized communications at scale, maximize relevancy, and drive shopper engagement. For more on machine learning, download our eBook: ### Author [Michelle Pruett](/content/blog/author/michelle/index.html) Michelle is Senior Director of Global Brand Marketing at Criteo, leading a team that spans content, design, and campaigns.